We have to say this one of the more unique ways to make this type of announce and we can’t really clown the guy for citing a couple of Will Ferrell‘s best films as his muse. But yes, what you see above is a clip spliced together in a 12-hour frenzy by Jose Eslinger, senior art director at L.A.-based Ignited (and one of the guys involved in that Deadpool Comic-Com invasion), who’s decided to break some big news to friends and family. What, you expect us to give it away? Wait til the last 45 seconds or so like we did (alright, hint: he’s not leaving an agency). If anything, this effort adds a lighthearted, sweet touch to the waning hours of the day and makes us at least want to revisit Step Brothers, arguably tops in Ferrell’s filmography.
Posts Tagged ‘Jose Eslinger’
We’re not sure what would separate this character from most of the Comic-Con attendees, but yes, there is some method to this madness as El Segundo, CA shop Ignited teamed up with IGN to help launch Activision’s new Deadpool: The Game. If you’re not familiar with Deadpool, the Marvel mercenary was played by Van Wilder himself, Ryan Reynolds, in X-Men Origins: Wolverine, but is nowhere as jovial/seemingly Andrew W.K.-inspired as whoever dressed up in this costume. While the footage above is actually from the San Diego Comic-Con, we’ve been told that Deadpool as he was known did reprise his free-for-all role this past weekend at the New York version. Check out more info on the game here and credits after the jump.
Ignited launched a new series of web spots for Konami’s new sports video game, Pro Evolution Soccer 2012. The self-proclaimed “most realistic depiction of the game” has its work cut out for itself, competing in a space long ruled over by EA’s popular FIFA series. So, in order to set PES 12 apart from its competition, Ignited created Robert Roberto Roberto, the “world’s greatest referee.” As a “Robert” myself, I approve of the name selection.
Roberto’s job is not done on the field, as the soccer ref feels compelled to give people red and yellow cards whenever he sees fit and in whatever environment a “foul” is committed. This apparently includes people trying to cheat the 10 items or less line at the grocery store. Maybe it’s just the white beard or being referred to as “the world’s greatest” person in his chosen profession, but Roberto certainly has a Dos Equis “Most Interesting Man in the World” vibe, doesn’t he? In any case, Roberto takes his refereeing job seriously, which Ignited seems to favor over showing little to no PES 12 game play in these spots. Watch two more spots below and view credits after the jump. (Really? Only a yellow card for a nut punch?)
We’ve received multiple tips over the past few days that three digital creatives at TBWA\Chiat\Day LA who worked on the Infiniti account have left the agency. From what sources tell us, senior interactive AD Kirk Williams, senior copywriter Eric Haugen and AD Jose Eslinger have called it quits. Word is that Williams (right), who had been with Chiat for two years, is headed to Saatchi & Saatchi. We’ve contacted two of the parties involved (allegedly) but have yet to hear back, but reliable spies say it’s so.