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Posts Tagged ‘Jose Eslinger’

Innocean Kicks Off ‘Because Futbol’ for Hyundai

With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”

In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

Stay tuned for credits and “Boom” after the jump. Read more

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Former Rosetta Creative Duo Splits for Innocean

josecarissa

After spending the last 10 months on the account for a “certain electronics company that’s taking over the world” at Rosetta’s L.A. office, which just so happened to welcome Lars Bastholm to the fold, the creative team of Jose Eslinger and Carissa Zaino Levine, art director and copywriter, respectively, have moved over to Innocean to work on, you guessed it, Hyundai. The pair, who officially joined Innocean this week, have been partnered up for nearly three years, initially joining forces at fellow L.A. shop Ignited, where they worked on Activision (like this Deadpool campaign), the NFL and Konami. Prior to Ignited, Eslinger (whose handiwork can also be seen here) served as an AD/designer at the likes of TBWA\Chiat\Day LA, its \Tequila unit and Dailey while Levine spent a half-dozen years at Arnold’s Boston hub.

Ad Guy Breaks Big News by Cobbling Together Will Ferrell Film Clips

We have to say this one of the more unique ways to make this type of announce and we can’t really clown the guy for citing a couple of Will Ferrell‘s best films as his muse. But yes, what you see above is a clip spliced together in a 12-hour frenzy by Jose Eslinger, senior art director at L.A.-based Ignited (and one of the guys involved in that Deadpool Comic-Com invasion), who’s decided to break some big news to friends and family. What, you expect us to give it away? Wait til the last 45 seconds or so like we did (alright, hint: he’s not leaving an agency). If anything, this effort adds a lighthearted, sweet touch to the waning hours of the day and makes us at least want to revisit Step Brothers, arguably tops in Ferrell’s filmography.

Deadpool Invades NY Comic-Con, Promotes ‘Deadpool: The Game’

We’re not sure what would separate this character from most of the Comic-Con attendees, but yes, there is some method to this madness as El Segundo, CA shop Ignited teamed up with IGN to help launch Activision’s new Deadpool: The Game. If you’re not familiar with Deadpool, the Marvel mercenary was played by Van Wilder himself, Ryan Reynolds, in X-Men Origins: Wolverine, but is nowhere as jovial/seemingly Andrew W.K.-inspired as whoever dressed up in this costume. While the footage above is actually from the San Diego Comic-Con, we’ve been told that Deadpool as he was known did reprise his free-for-all role this past weekend at the New York version. Check out more info on the game here and credits after the jump.

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Meet Robert Roberto Roberto, the ‘World’s Greatest Referee’

Ignited launched a new series of web spots for Konami’s new sports video game, Pro Evolution Soccer 2012. The self-proclaimed “most realistic depiction of the game” has its work cut out for itself, competing in a space long ruled over by EA’s popular FIFA series. So, in order to set PES 12 apart from its competition, Ignited created Robert Roberto Roberto, the “world’s greatest referee.” As a “Robert” myself, I approve of the name selection.

Roberto’s job is not done on the field, as the soccer ref feels compelled to give people red and yellow cards whenever he sees fit and in whatever environment a “foul” is committed. This apparently includes people trying to cheat the 10 items or less line at the grocery store. Maybe it’s just the white beard or being referred to as “the world’s greatest” person in his chosen profession, but Roberto certainly has a Dos Equis “Most Interesting Man in the World” vibe, doesn’t he? In any case, Roberto takes his refereeing job seriously, which Ignited seems to favor over showing little to no PES 12 game play in these spots. Watch two more spots below and view credits after the jump. (Really? Only a yellow card for a nut punch?)

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We Hear: Chiat LA Loses a Few Infiniti Creatives

We’ve received multiple tips over the past few days that three digital creatives at TBWA\Chiat\Day LA who worked on the Infiniti account have left the agency. From what sources tell us, senior interactive AD Kirk Williams, senior copywriter Eric Haugen and AD Jose Eslinger have called it quits. Word is that Williams (right), who had been with Chiat for two years, is headed to Saatchi & Saatchi. We’ve contacted two of the parties involved (allegedly) but have yet to hear back, but reliable spies say it’s so.