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Posts Tagged ‘Joseph Assad’

PMK-BNC Launches Digital Marketing Agency Vowel

vowelToday brings word that PMK*BNC will absorb the Baltimore-based social marketing agency Spokes in order to create a new all-digital unit called Vowel.

Based in New York, Vowel will be run by PMK*BNC COO Joseph Assad, and its offerings fall heavily on the marketing side of the agency equation: video and other digital content creation combined with social media management, analytics, “influencer marketing” and media relations.

Spokes’ co-founders will assume leading roles in the new entity: Jeff Diamond will be SVP and Matt Kennerson will be senior developer. Their shared portfolio includes work for Intel, UNIQLO, Virgin Mobile USA, and Rdio.

The team at Vowel also includes “senior-level staff with vast editorial and content experience” writing for publications like Blackbook, Billboard and People.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Audi Gives Us Spock Vs. Spock

Audi has switched gears from commuting with Iron Man to inject some ad gusto into another blockbuster franchise about to hit theaters: Star Trek into Darkness. The latest spot – produced by PMK-BNC – pits the wily veteran against the smooth newcomer. Spock v. Spock. Leonard Nimoy against Zachary Quinto in a battle of intellect, trash-talk, and automobile semantics. Quinto may be prettier, but Nimoy has an old-man game full of tricks up his sleeves.

The two-minute video promotes the new Audi S7 as the perfect vehicle for anyone in need of a smooth ride with technological toys. This may not be the USS Enterprise, but it can get Quinto to the golf club faster than Nimoy’s Mercedes, at least until the twist ending. The response has been overwhelmingly positive on YouTube thus far, and it’s a safe bet that sci-fi geeks will get a kick out of the Spock-off in the coming weeks. Can those geeks buy Audis? Probably not, but at least they’ll chuckle at the playful banter. Credits after the jump.

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