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Posts Tagged ‘Joseph Labisi’

FCB/West Teases ‘Battlefield Hardline’

FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.

The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. Read more

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Wednesday Odds and Ends

-OgilvyOne alum David S. Coppock will join G2 USA, effective June 4, as executive director of said agency’s data & analytics practice.

-BBDO NY and LatinWorks have teamed up with Autism Speaks and the Ad Council for a new PSA campaign that addresses, yes, autism (above, second spot here).

-Jersey-based marketing agency Oxford Communications has been appointed by home-builder Mignatti Companies as its agency of record for the latter’s Waterside project in Bucks County, PA.

-And now, an infographic on the “massive mobile media ecosystem” courtesy of Business Insider. link

-Cinematographer/photographer Joseph Labisi has joined the roster of Cali-based talent management firm colleen.