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Posts Tagged ‘Josh Blum’

Cheil Shifts Focus from Celebs to Schoolchildren in Latest Samsung Galaxy Note Clip

Now that we’ve witnessed James Franco’s send-up of himself and David Beckham doing a rather nifty homage to Beethoven all for the sake of promoting the Samsung Galaxy Note, Cheil USA is taking a more serious approach to promote the brand and its tablet device. In this latest web film, agency and client join forces with New York-based design studio Institute of Play to show how the Galaxy Note 10.1 can be applied as an educational tool for the youth of today via features such as the  S-Pen, the Kno App, the S-Note Productivity Tools and Knowledge Search and Quick Note. As you’ll see above, the end result is better learning through gaming.

Cheil USA CCO Lars Bastholm explains, “Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1′s versatility. We knew the Institute of Play was the right match – the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what’s possible in the world using technology.” Your move, Franco. Credits after the jump.

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Bloomberg Lays On Guilt Trip in Anti-Piracy Ads

Mayor Mike Bloomberg is on a mission to stop digital piracy in the Big Apple with an ad campaign that comes to us courtesy of his Office of Media and Entertainment. The basic idea it seems is to make New Yorkers feel bad for illegally downloading the latest theatrical releases because in doing so, you’re putting a fellow NYC citizen out of work. To help drive this message home, agency Fathom lured that host from Jerry Seinfeld‘s lame Marriage Ref show to play a “vendor” who gives passersby a choice (see above).

It’s a decent try, Bloomy, but we have to agree with sites like Techdirt that say this effort from the Mayor’s Office (with additional support from not-quite-forward-thinking groups like NBC Universal, the MPAA and others) is probably a waste of NYC taxpayers’ money. Credits after the jump.

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