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Posts Tagged ‘Josh Cohen’

Korean Air Lands on Madison Ave

Korean Air has landed downtown in Madison Ave, with a new, interactive video wall aimed at enticing business travelers.

The immersive, interactive wall, designed by Pearl Media, was installed at 335 Madison Avenue — a location strategically selected for its heavy foot traffic and proximity to Grand Central. Visitors to the wall, after activating it through gesture-based technology, are invited to choose from a list of cities, including Dubai, Bali, Seoul and Prague. Then, the video screen immerses them in the selected location and prompts them to take a photo, which can then be emailed and shared on social media. A sweepstakes is also part of the promotion: nine winners will receive a $500 Korean air voucher.


The experience “…is intended to be a market disrupter to encourage travelers to consider Korean Air,” says Pearl Media CEO Josh Cohen, who adds, “Breaking demanding business travelers out of their familiar patterns is an ongoing challenge for airlines.” And yes, Pearl Media’s Korean Air experience attempts an intriguing solution. It also looks pretty fun. Check it out for yourself if you’re in the neighborhood, and let us know what you think in the comments section.

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Pearl Media Attempts to Spook Subway Riders at Columbus Circle for ‘Witches of East End’

Pearl Media’s interactive billboard at Columbus Circle attempts to spook passing subway riders with a large screen ad that responds to their movements.

The gesture-activated, multimedia billboard has been promoting Witches of East End since September 13th. As Pearl Media CEO Josh Cohen puts it, “The video walls are designed to get busy Upper West Side commuters to put down their small screens and spend time with cool content on a really big screen so that they’ll tune in to their medium-sized TV screens when the series premieres on October 6.” Phew. I think Louis C.K. would probably have something to say about that one.

At any rate, the billboard features two nine square-foot walls, comprised of nine screens each. An extreme close up of a woman’s green iris appears to follow commuters as they walk by, masses of crows fly out of her pupil as the scene changes to trees slowly being consumed by fire. The more movement from those passing by, the more the scene changes. Music and sound are also integrated into the interactive billboard.

The billboard didn’t seem to actually scare anybody (nor, I think, will Witches of East End), but it did stop some people in their tracks and get them to interact with the billboard. Some of them seemed to be having fun. Whether that will get anyone to actually tune into Lifetime is another story.