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Posts Tagged ‘Josh Crick’

David&Goliath Present ‘Showdown’ with Blake Griffin for Kia

After teaming up with LeBron James back in October, David&Goliath returned to working with Los Angeles Clippers star Blake Griffin in its latest effort for Kia, entitled “Showdown.”

The spot features Griffin cast in a Western, but instead of riding a horse he improvises and rides in on a Kia Optima instead. Initially reluctant to the change, Griffin eventually convinces his director to go with the decision. All the while Griffin plays on the kind of goofy persona he’s displayed in the past, such as David&Goliath’s September effort for VIZIO. While fans of Griffin’s humor will find plenty to like, whether this translates to casual viewers will depend largely on how much they can get behind the ad’s premise.  The best moment of the 60-second spot doesn’t come until the very end, with a throwaway line that throws extra light onto the ridiculousness of an NBA star in the American frontier. Read more

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Copywriting: Creative Ad Writing

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Friday Morning Stir

-Erwin Penland was named agency of record for CIT Bank and will handle the account out of the New York office.

-El Segundo, CA-based David&Goliath has BBDO New York alum Adam Blankenship as account director, Kia National and promoted Josh Crick to director of digital.

-McCann New York EVP/ECP Leslie Sims shares her thoughts on the ADC Interactive Merit-winning Nestle Water’s “Fountain of Electrolytenment” as part of the organization’s “Behind the Cube” series (above).

-Samsung Home Appliances and  consumer engagement agency MXM Social teamed for a social effort dubbed “Women of Steel.” link

-After spending the last four years working on P&G brands at Leo Burnett Chicago, Elizabeth Mosbach has joined Boston-based brand strategy/ad agency FORGE Worldwide as account director on Cisco among other agency accounts.

Monday Odds and Ends

-Ah, so this is why Jeff Graham left CP+B. The account vet has joined up with Mark St. Amant, Randy Rogers, Rob Hofferman and Wade Paschall to lead Barkley-owned startup agency, Grenadier. link

-North Social alum Josh Crick joined David&Goliath as digital account director on Kia.

-Landor Associates welcomed Mike Stromberg as managing director of its Cincinnati and Chicago offices.

-Kiefer Sutherland can’t shake his Jack Bauer persona–even when playing pastry chef–in a new campaign from Mother London for Acer (above).

-CP+B, which is currently having some issues with a recent Bic Canada campaign, hired 72andSunny alum Jessica Lewis as director of business development across its network.

-Digital agency Struck has unveiled a new website for U.S. Speedskating. link

-Apple has set a record for Wall Street company value at a whopping $623 billion. link

-Temple University has tapped hometown agency Neiman to handle an upcoming “brand transformation.”

-TBWA\Buenos Aires and \Latin America created an online platform for Energizer dubbed “PositiveLand.” link

-Vibrant Media’s Jonathan Gardner discusses the “3 Ways to Simplify Online Marketing.” link