<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://www.mediabistro.com/common_v4/xsl/content.xsl"?>

<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:media="http://search.yahoo.com/mrss"
	>

<channel>
<title>Joyce Chen - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Fri, 24 May 2013 20:26:50 +0000</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom:link href="http://www.mediabistro.com/agencyspy/tag/joyce-chen/feed" rel="self" type="application/rss+xml" />

<generator>http://wordpress.org/?v=3.4.1</generator>

<item>
<title>Google Fights Siri Using the Power of Adorable</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/FyJZqHyKKIw"></iframe></p>
<p>From Venables Bell &amp; Partners, the same agency whose larger-than-life contraptions for <a href="http://www.mediabistro.com/agencyspy/vbp-conjures-some-google-maps-magic_b28144">Google Maps</a> and <a href="http://www.mediabistro.com/agencyspy/with-google-fiber-kansas-city-will-have-something-to-brag-about_b36706">Google Fiber</a> injected a third-dimension into the online world, comes two very different-looking spots for the new Google Search App.</p>
<p>Unlike the Maps and Fiber work, which relied on large, custom-built machines to explain the functionality of the Google&#8217;s tools, VB+P is relying on a more traditional mode of storytelling for the Search App, focusing on how the voice-activated tool assists regular people in daily life. Yes, a young girl being forced to dress like <strong><a href="http://www.mediabistro.com/Martin-Van-Buren-profile.html">Martin Van Buren</a></strong> for a school project is a bit improbable. But, still, mom goes into mom-mode with the help of the Search App, and creates something pretty amazing in just a matter of minutes.</p>
<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/HK3YTNnz-Nk"></iframe></p>
<p>A second spot, &#8220;Umpire,&#8221; is just as pleasant. What I like about these spots is their simplicity. Unlike Siri, Apple&#8217;s voice tool which, due to its terrible functionality most iPhone users avoid like the plague, the Google Search app functions as an easy on-the-go reference tool that seems to actually work. While neither of the real world situations depicted in the spots is all that likely, imagine the wonders the Search App could perform on bar bets. Why, you don&#8217;t even have to go to Wikipedia first anymore! Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/google-fights-siri-using-the-power-of-adorable_b41666#more-41666" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/google-fights-siri-using-the-power-of-adorable_b41666#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/google-fights-siri-using-the-power-of-adorable_b41666</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=41666</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Venables Bell & Partners]]></category>
		<category><![CDATA[Alex Flint]]></category>
		<category><![CDATA[Andrew Travelstead]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Ezra Paulekas]]></category>
		<category><![CDATA[Jason Warne]]></category>
		<category><![CDATA[Joyce Chen]]></category>
		<category><![CDATA[Mal Ward]]></category>
		<category><![CDATA[Marc Marrie]]></category>
		<category><![CDATA[Martin Van Buren]]></category>
		<category><![CDATA[Matt Aselton]]></category>
		<category><![CDATA[Mike Duckworth]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Toby Irwin]]></category>
		<category><![CDATA[Will McGinness]]></category>
<pubDate>Fri, 30 Nov 2012 11:30:25 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2012/11/google.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>VB&amp;P, Conoco Give Denverites New Outdoors Gear Via Talking Car</title>
<description><![CDATA[<p><iframe width="480" height="375" frameborder="0" src="http://www.youtube.com/embed/vzuFsddftXg"></iframe></p>
<p>&nbsp;</p>
<p>Initially, Venables Bell &amp; Partners’ latest campaign for Conoco gas reminds me of Yahoo’s giant “<a href="http://screen.yahoo.com/yahoo-mailbox-the-purple-people-greeter-25688442.html">Purple People Greeter</a>” mailbox. Both are sassy talking objects that attract dogs, love hugs and give gifts. But while Yahoo’s chubby mailbox handed out an assortment of presents to New Yorkers (a dog bone, Yankee tickets, a giant lollipop), Conoco’s vocal car is filled with outdoor gear, designed to delight nature-loving Denverites.</p>
<p>“The Great Conoco Fill-Up” is specifically tailored to the adventurous people of Colorado’s capitol, inspiring them to “fill up and get out there.” After the talking car&#8211;which is, what else, an Audi&#8211;catches passersby off guard, they’re told to take their pick from ski boots and water bottles, a kayak or a mountain bike. Of course they’re stoked, and will go home to tell their family and friends about their good fortune. But will they start choosing Conoco gas? Is one good deed enough to get a brand some new, dedicated users? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/vbp-conoco-give-denverites-new-outdoors-gear-via-talking-car_b39453#more-39453" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/vbp-conoco-give-denverites-new-outdoors-gear-via-talking-car_b39453#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/vbp-conoco-give-denverites-new-outdoors-gear-via-talking-car_b39453</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=39453</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Venables Bell & Partners]]></category>
		<category><![CDATA[Adam Levite]]></category>
		<category><![CDATA[Andrew Schulkind]]></category>
		<category><![CDATA[Anna Fields]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Crockett Jeffers]]></category>
		<category><![CDATA[Dalan McNabola]]></category>
		<category><![CDATA[David Marks]]></category>
		<category><![CDATA[Jonathan Byrne]]></category>
		<category><![CDATA[Joyce Chen]]></category>
		<category><![CDATA[Marc Einhorn]]></category>
		<category><![CDATA[Marc Pitchford]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Ryan Tovani]]></category>
		<category><![CDATA[Will McGinness]]></category>
		<category><![CDATA[Zachary Mortenson]]></category>
<pubDate>Tue, 02 Oct 2012 10:28:01 +0000</pubDate>
</item>
<item>
<title>With Google Fiber, Kansas City Will Have Something to Brag About</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/ffHLIZh0PHg"></iframe></p>
<p>Last year, Google chose Kansas City over a number of contenders to be the first place to get access to the Internet monolith&#8217;s new super-fast 1GB-per-second service, Google Fiber. Announced today, KC residents will have access to 1GB-per-second download times for a monthly fee of $70.</p>
<p><a href="http://www.mediabistro.com/agencyspy/vbp-conjures-some-google-maps-magic_b28144">As is becoming tradition</a>, Google tapped Venables Bell &amp; Partners to create a new charmingly whimsical scale model spot to celebrate Fiber&#8217;s launch. The result, &#8220;The Next Chapter of the Internet,&#8221; depicts the evolution of the Internet through toy cars, where traffic jams are synonymous with the terrible days of dial-up modems. Hey, remember when stealing a song on Napster required at 45 minutes of download time? That sucked.</p>
<p>Set to a little synth cover of The Cars&#8217; timeless (yeah, I said it) classic, &#8220;Just What I Needed,&#8221; the sad little cars start zipping around like Hot Wheels. How stoked is Kansas City for the arrival of Google Fiber? Here&#8217;s the brand&#8217;s community activation video from agency Enso of residents begging their fellow Kansas Citians to pre-order Fiber by Sept. 9. Remember guys, it&#8217;s for kids, science and, uh, Wendall Phillips (which is a high school by the way).</p>
<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/wMM-qOU_1-I"></iframe></p>
<p>View credits and Google&#8217;s &#8220;thanks&#8221; to the people of Kansas City which VP+B released last week, after the jump.<br />
 <a href="http://www.mediabistro.com/agencyspy/with-google-fiber-kansas-city-will-have-something-to-brag-about_b36706#more-36706" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/with-google-fiber-kansas-city-will-have-something-to-brag-about_b36706#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/with-google-fiber-kansas-city-will-have-something-to-brag-about_b36706</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=36706</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Venables Bell & Partners]]></category>
		<category><![CDATA[Aaron Duffy]]></category>
		<category><![CDATA[Ben Steiger Levine]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[David Kim]]></category>
		<category><![CDATA[Ezra Paulekas]]></category>
		<category><![CDATA[Joyce Chen]]></category>
		<category><![CDATA[Kelly Diaz]]></category>
		<category><![CDATA[Leanne Amos]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Rob Calabro]]></category>
		<category><![CDATA[Sam Penfield]]></category>
		<category><![CDATA[Tom Scharpf]]></category>
		<category><![CDATA[Will McGinness]]></category>
		<category><![CDATA[Will Rexer]]></category>
<pubDate>Fri, 27 Jul 2012 10:37:42 +0000</pubDate>
</item>

</channel>
</rss>
