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Posts Tagged ‘Jr.’

R/GA Reveals Epic World Cup Spot for Beats

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”

Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits. Read more

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Mistress Gets Creepy for NOS Energy Drink

Mistress introduces NOS Energy Drink’s new “You Only Live NOS” tagline in a new campaign featuring an impressive but creepy reverse-aging effect.

The 30-second television spot begins with a grizzled old man, “riddled with scars from an action-filled life,” saying “Six jobs, nine jobs, 80 summers. And you’re done.” After saying this the man gradually morphs into his teenage self. The message is supposed to be that you should go all out since you only live once, but you could easily take away from it that you should take care of yourself and watch what you put in your body — not something NOS wants you to think about given how unhealthy their product is. But media placement should protect against that interpretation. The spot will air weekly during FX’s The Ultimate Fighter and during NASCAR Sprint Cup Series race broadcasts on FOX, ABC, TNT and ESPN.

The campaign also includes digital spots starring UFC fighters Georges St. Pierre and NASCAR driver Ricky Stenhouse, Jr. and a revamped drinknos.com website which includes an integrated app employing an aging technique on users who upload a photo and fill out a lifestyle questionnaire. Stick around for credits and digital spots after the jump.  Read more

Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.

The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.

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Michel Gondry Directs ‘Training Tracks’ for Gillette

To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.

Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.

“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s  “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. Read more

Team One, Lexus Take a Leap with 200 Instagrammers

It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.

Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.

While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.

Credits after the jump

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Saatchi LA Appeals to NASCAR Fans with Toyota Sponsafier Challenge

As part of the Daytona 500 festivities, Saatchi LA launched the third round of its challenge dubbed the “Toyota Sponsafier,” where racing fans can design their own NASCAR Sprint Cup car.

To promote the site, Saatchi concocted a campaign featuring fans daydreaming of what it would be like if they had a day to spend with their favorite racer. The spot above entitled “Bromance” features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip. Along with this spot comes two additional commercials featuring the likes of Joey Logano, Joe Gibbs and Denny Hamlin to further drive home the daydream concept.

In regards to the website, fans can create as many car designs as they’d like and share their work on social networks to collect as many votes possible before March 20th, when the public will vote on the top 10 designs. From there, a final round of public voting and a panel of judges comprised of Toyota executives and NASCAR personalities will select the grand prize winner who will receive a prize pack consisting of Toyota Racing gear (yip yip) aaaand, will receive a visit from his or her favorite Toyota NASCAR driver, thus bringing their fantasies to reality. Check out the other spots after the jump.

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Chevy, SS+K Let You Speak the Words of MLK

We were off yesterday, so pardon our lack of timeliness in spotlighting this online effort from Chevrolet and SS+K dubbed the “MLK Reading Project.” The campaign is essentially a site that promotes the soon-to-be-unveiled Martin Luther King, Jr. National Memorial in D.C. and gives visitors the power to speak like the iconic civil rights leader did.

On the site, interested parties can choose from a number of MLK quotes, record themselves and share the words of wisdom through your voice. If you’re the kind of person who never has anything inspirational and/or thought-provoking to say, let someone else’s profound statements help you out.

Campbell Mithun Loses Two Agency Leads

We’ve received confirmation that two Campbell Mithun higher-ups, Don Kvam and Robert Clifton, Jr. (right), have left the agency for different reasons.

Kvam was basically a CM lifer, having spent nearly 30 years at the agency and serving as its EVP/chief growth officer for the last three. During his tenure, he was an account leader on General Mills, Alberto Culver and Unilever. We’ve been told that he’s simply moving on to “pursue other opportunities,” though we all know that could mean anything.

Clifton Jr.’s reason for leaving on the other hand is a bit more clear as he’s now headed to Chicago to serve as EVP/ECD at Burrell Communications, where he was once a CD in the early aughts. The creative had just celebrated his fourth anniversary at Campbell Mithun, where he was an ECD on accounts including Land O’Lakes and Famous Footwear. Before joining CM, Clifton Jr. founded his own firm, Artificial, and spent several years as a senior CD at Leo Burnett.