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Posts Tagged ‘Juan Pablo Lufrano’

Beldent, Del Campo Saatchi & Saatchi Stage Experiment ‘Disproving’ Gum-Chewing Stigma

I’m not sure where the “myth” that gum-chewing gives a bad impression comes from, but Beldent and Del Campo Saatchi & Saatchi set out to disprove it in a social experiment called “Almost Identical,” which was conducted October 1st at the Museum of Contemporary Art in Buenos Aires.

The experiment, conducted under the assumption that such a myth exists, employed five pairs of identical twins. Each pair of twins were dressed and presented identically, with the only difference being that one of the twins was chewing gum. Onlookers were then asked a series of questions about their impressions of the twins, ranging from “Which one seems like he has more friends?” to “Which of these bosses would give you a raise?” to “Which one has a better sex life?” The gum-chewing twin received the more positive answer 73% of the time. Beldent would like that to mean that they’ve proven that “chewing gum doesn’t give a bad impression” but, rather, does the opposite. Obviously, that’s extrapolating a bit much from the limited survey, but this is marketing, not social science. I just feel bad for the twins that had to chew gum all day. That must have been hell on their jaws. Credits after the jump. Read more

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Saatchi & Saatchi’s ‘Miraculous Hen’ Launches Andes Barley Wine

What could be more appropriate than a beer post on a Friday afternoon?

Saatchi and Saatchi Del Campo’s new spot launching Andes Barley Wine features a most enviable bird: a hen who lays beer (specifically Andes Barley Wine) instead of eggs. Who wouldn’t want to own one of those?

First, a little terminology for the uninitiated. Barley wine is a strong, top fermented ale originating from England in the 18th century. It typically has around 8-12% alcohol by volume. Translation: This shit is strong and will get you crunk if you drink it like you would a lager. The word “wine” is meant to indicate that the ale has similar alcohol content to a wine, not that it tastes like or resembles wine.

“Miraculous Hen” was shot in Uspallata, Mendoza and directed by Agustín Alberdi. The scenic location makes an excellent backdrop for the spot, a lighthearted and humorous 1:11 devoid of dialogue. When a man finds that his chicken lays beer instead of eggs he is, predictably, very happy. He hops on his motorcycle to show an understandably skeptical friend the miracle and chases off a dog who is after the bird. Soon he’s sharing the beer with a group of friends, as there’s plenty to go around. When the bird suddenly starts laying eggs again instead of beer, the man cooks up the hen with the fresh laid eggs. It’s a simple spot that succeeds at being memorable without any dialogue whatsoever. I’ve never had barley wine before, but as someone partial to strong ales, this spot makes me want to try Andes Barley Wine. So, mission accomplished. Credits after the jump. Read more

Andes Beer Spoofs ‘Edward Scissorhands,’ Melodramatic Silent Movies

From Del Campo Saatchi and Saatchi comes yet another spot for Argentinian beer Andes, a product of Anheuser-Busch InBev that is (maybe, but probably not) the brew giant’s equivalent of Michelob. We meet an attractive young man with a horrifying affliction–he has empty beer bottles for hands. It’s kind of like (¡EL SPOILER!) Edward Scissorhands, except with beer bottles, you follow? Okay, cool.

Anyway, we can assume the team at Del Campo Saatchi and Saatchi decided to have a little fun of the brief, taking the ol’ “What problem does this solve?” approach to Andes’ new wide-mouth bottles and making up a silly non-problem for “A Singular Man.” I mean, really, the only reason we have wide-mouth anythings is because the developed world contains a bunch of fatty-fat-fats who feel the need to consume food and beverage in greater volumes in order to support their bloated stomachs. It’s either that, or, you know, people who self-medicate by binge-drinking away their problems.

We wish you well, Argentinians who inevitably will smirk like idiots when they replicate this spot and dunk their fingers into their bottles. We doubt that Budweiser introduces their own bottles of similar design to the States with a spot that doesn’t feature a bunch of young models chugging beer at a beach party or something. Credits after the jump.

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