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Posts Tagged ‘Judd Counsell’

GE Finds ‘World Firsts’ at the Ends of the Earth

BBDO New York‘s latest series for General Electric (almost) travels to the globe’s most  remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.

With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.

The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:

After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.

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BBDO NY Resurrects Agent Smith for Latest GE Effort

Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”

The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.

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All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot

If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to actually promote anything other than pop-culture nostalgia.

BBDO New York and GE teamed up for the sixty-second spot, which premiered on Thanksgiving and was directed by Jonathan Dayton and Valerie Faris, the husband/wife duo who helmed feature films such as Little Miss Sunshine as well as several music videos including Smashing Pumpkins’ “Tonight, Tonight.” The pitch itself is clever: famous machines looking for new, powerful machines that will make the world better. If we were to grade the effort, we’d have to say incomplete. What are these revolutionary machines? Do they look any different? How will they make the world a better place? Will they cost less than the retail price of an iPhone?

Regardless, sci-fi geeks across the country won’t be able to hide their vinegar strokes. Star Trek fanatics will appreciate a Data sighting. Props on including K.I.T.T. as well, but GE needs to follow up this style-over-substance spot with something concrete—a fridge, a washer, anything that isn’t swiped from an 80’s TV show. The knockoff Avicii soundtrack is pretty fresh, though. All that’s missing is some Hasselhoff. Credits after the jump.

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Deutsch NY Slaps VP Label on Several Creatives

While we’re on the promotional tip today, though we’d let you know that Deutsch bumped up several of its creatives to VP in its New York office. Seven creatives in all are adding VP to their title including ACD Judd Counsell (who served as copywriter on the Manning bros’ “Football Cops” work for DirecTV among other things), as well as creative directors Donovan Goodly and John Heath (left-who can forget that headshot? who joined Deutsch NY in January to work on the Microsoft business.

The Manning Bros Tackle Crime-Fighting During Off-Season

Wow, look what the NFL lockout has done to our pro football stars. First teased and given the snark treatment on Deadspin weeks ago (sorry for the lag, it took us some time to get credits), here’s the full trailer for Peyton and Eli Manning, much anticipated mini-series for DirecTV called “Football Cops.” The plot synopsis: “Two former pro football players who bring their unique brand of law enforcement to one of the country’s toughest neighborhoods.”

Peyton and Eli play Mike Tahoe and C.J. Hunter, respectively, and they use footballs as weapons while wearing mustaches even Cochise would find tacky. According to Deutsch NY, which is behind this send-up that was shot in Brooklyn and promotes the DirecTV NFL Sunday Ticket (here’s hoping there’s use for one), the video has tallied over 750, 000 views since its launch late last week. It’s pretty damn amusing we say, so we’re not surprised. Eli Manning’s acting chops be damned, here’s hoping for more installments of this silly crime-fighting saga. For those of you really into this, there’s a site to download wallpapers, ringtones, etc., but we even have our limits. Credits after the jump.

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