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Posts Tagged ‘Julia Lafferty’

W+K Offers Cute Take on Modern Romance for Facebook

W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger.

Entitled “Say Love You Better,” the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple “I miss u” message, the spot uses the couple trying to find better ways to say “I love you” as a means to demonstrate the different ways Messenger lets you communicate: audio, photos, video, various emoji, etc. The couple, initially separated on opposite ends of the screen, fly towards each other and embrace, symbolizing how Messenger helped bring them together, ending with the “Say love you better” tagline. It’s an effective way to deliver the message, and perhaps rebuild the reputation of Facebook’s often-maligned mobile service (without addressing any of the criticism).

The campaign will also include OOH elements, a first for Facebook, with billboards in Los Angeles and Chicago rolling out next month.

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Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

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Thursday Morning Stir

-As tipsters mentioned yesterday, W+K has reportedly sold off its six-story Portland HQ for $65 million. According to one site, though, the agency’s staying put (we’re looking into this). link

-Mad Men creator Matthew Weiner explains what fans will hate about season five. link

-Pinterest hired Tim Kendall, who spent four years as Facebook’s director of monetization. link

-CP+B promoted Sloan Schroeder and Julia Lafferty to EP and producer/video operations manager, respectively.

-Nissan and Habitat for Humanity celebrate their partnership with an interactive app (above) from TBWA\Chiat\Day LA. link

-McDonald’s CEO Jim Skinner is set to retire and will be replaced by president/COO Don Thompson. link