In exchange for a lifetime supply of Doritos Los Tacos, Tyler agrees to get a tattoo…of a taco…on his arm. It’s relevant because Toronto Taco Bells decided to keep DLT on their menus permanently after a trail run. Aside from the unintended sexual connotations of a taco tattoo, Tyler fails to realize that in a few decades, it’s possible that Taco Bell takes the tacos off their menu (though we’ve been told they’re “permanent” in Canada). Not guaranteed, but possible, and then he has a tattoo of an obsolete offering from Taco Bell. Tyler is maybe 50 or 60 at this point and thriving as an MP in Toronto. If this scenario plays out, does Tyler still get the tacos for life? Would love to get a copy of his contract.
The spot itself, from Toronto shop Grip Limited, is not as exciting as the idea behind it. Fairly simple, guy walks into tattoo parlor, gets tattoo, confirms stereotypes by saying things like, “I’ve been a fan of Taco Bell since I was ten years old,” even though he looks about 26. I’d have to imagine the kind of person who finds this spot cool already eats Doritos Los Tacos regularly, has half-serious plans to move to Colorado or Uruguay, and is probably between the ages of 15-19. If not, then I’ve really overestimated the collective common sense of humanity. Credits after the jump.