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Posts Tagged ‘Julia Roberts’

DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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Presentation Writing: Design and Delivery

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Wednesday Morning Stir

-After receiving privacy complaints, Facebook has made it easier for users to opt out of its facial recognition technology. link

-GSD&M founders do their best Mad Men pose in Austin Monthly‘s 40th anniversary issue (above). link

-Edwin H. Nielsen, great-grandson of Bacardi founder Don Facundo Bacardí Massó, passed away in Spain at the age of 93.

-Gotham-created L’Oreal ads featuring Julia Roberts and Christy Turlington were banned by U.K.’s ASA. link

-Have you seen the new Windows “Mango” phone? link