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Posts Tagged ‘Julian Cole’

What Do Lou Reed and PS4 Have in Common? BBH NY Has the Answer

Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That’s the case with BBH NY’s choice of Lou Reed’s “Perfect Day” in the latest ad that’s part of the ongoing “Greatness Awaits’ campaign for Playstation 4 (Sony also launched a new site to accompany the campaign here).

The song works as the perfect backdrop to the spot, conveying the feeling of a perfect day battling friends in a variety of games. Lou Reed’s classic song’s somber undertones fit perfectly with the onscreen mayhem, while the lyrics suggest that a day of slaughtering each other onscreen can in fact be a perfect day. I would have appreciated hearing the original version of the song, rather than having the actors in the spot sing it, but I guess BBH NY has decided it better underscores the theme of the effort to have the actors speaking the words directly. At any rate, the song choice is admirable and really makes the spot, which also does a pretty good job conveying the possibilities of the system without including any actual gameplay footage. It feels like a big step up from the earlier PS4 work, a more fully-realized conceptualization of the idea behind the campaign. Hopefully, the next time we see an ad for the system though, it will include some gameplay.

If you didn’t already really want a PS4 (you did) you do now. Or at least when it  hits shelves Nov. 15. Credits after the jump.

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Here’s a PlayStation Ad for Winning Stuff Seen in a Different PlayStation Ad

During the NBA Finals last month, PlayStation debuted a new mini-film from BBH NY titled “Greatness Awaits” which featured a wide array of game characters and a whimsical narrator talking sternly to the camera (much like in this 2009 spot BBH NY did for Johnnie Walker). With over 5 million YouTube plays, the big budget ad was hailed as a mild success, falling somewhere between “Hedgehog Reacts to Fart” and “One Direction Crash Barbie’s Party! 1D Dolls Party All Night! OMG !.::Original Video::.

To the untrained eye, it would appear that the spot’s success was owed to its subtle nods to some of PlayStation’s biggest titles paired with the sort of over-the-top visual effects that gamers subsist upon. However, any true gamer knows that the ad’s success is owed predominantly to the elaborate costuming employed, causing PlayStation to make a second ad in order to offer the costumes as prizes of some sort. Yes, it’s an ad for an ad, or “Adception” if you will.

Anyway, gamers can bid of the costumes from the spot using trophy points or something that they earn by being good at video games. Then everyone will play dress-up and have a great time. Learn more at bidforgreatness.com and view credits after the jump.

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Thursday Odds and Ends

-Legendary NBA coach Phil “The Zen Master” Jackson’s first, awkward tweet is actually part of an AOL effort. link

-Effective July 1, 21-year Martin Agency vet Janet White will take over for Rene Ferran, who’s been with the agency the same amount of time, as chief financial officer.

-BBH New York has promoted strategy director Julian Cole to the title of comms planning department head, effective immediately.

-New York-based shop The Terri & Sandy Solution, which nabbed AOR duties for Peeps six months ago, has bowed the Easter-themed spot above for the Just Born candy brand.

-Chicago/L.A.-based Walton Isaacson has bumped up Colin Costello to senior creative director, which calls for him to focus on the African-American market. During his career, Costello has served as a GCD at the likes of DDB, DraftFCB and Publicis.

-James Bond made an in-and-out appearance at the New York Auto Show, and…backlash ensues. link

-After barely a year spent working with Creature, Foot Locker is on the hunt for a new agency to work on its joint campaign with Adidas. link

-Chermayeff &  Geismar, which has created logos for the likes of Chase, NBC and the Smithsonian during its 56-year history, is adding 10-year vet Sagi Haviv to its masthead. link