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Posts Tagged ‘Julie Coulton’

Wednesday Morning Stir

 

-Boston’s own Allen & Gerritsen has welcomed Digitas/Mullen alum Julie Coulton as SVP of media strategy & analytics. In addition, the agency promoted Majja Dennis to the newly created position of chief client officer.

-It looks like McCann NY chief strategy officer Steve Zaroff has found a little side gig working it with eBay (above). Full image and link here.

-The man behind “Cornelius Trunchpole” finally speaks out. link

-U.S. ad talent/production support services company Talent Partners appointed Paul Mavis as managing director.

-Industry execs at OMMA Global discussed the impact of Facebook’s ad network. link

 

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JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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