Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
Hearst is looking for a Advertising Project Manager. next job Top 25 NYC ad agency is looking for a Digital Art Director. next job Wonderful Machine is looking for a Photography Producer. next job Argus is looking for a Account Executive - Branding & Marketing. next job Razorfish (Digital Art Director) is looking for a Digital Art Director. next job Z Communications Company is looking for a Account Supervisor. next job iCrossing, Inc. is looking for a Sr. Media Manager / Associate Director. next job Advertising Agency is looking for a Digital Media Analyst. next job Pace Communications is looking for a Digital Editor. see all