Just over a year after assuming the EVP/chief strategy officer title at McCann Erickson West, Matt Herrmann is on the move again, this time to BBDO San Francisco, where he’ll take on the post of EVP, director of behavioral planning.Though he’s had stints at BBH New York and Cliff Freeman & Partners (RIP) during his career, Herrmann (left) spent a good chunk of it (five years, give or take) at Goodby as deputy director, brand strategy.

Meanwhile, Herrmann’s new counterpart in BBDO’s Atlanta office will be Catrina McAuliffe, a former planning director at agencies including Chiat\Day San Francisco and Carmichael Lynch. Both Herrmann and McAullife mark the first hires made by BBDO North America director of planning Paul Matheson, who joined up with the agency from O&M Asia Pacific last November.

In other BBDO news, June Baloutine, SVP, director of creative services in New York, has retired after 30+ years at the agency. She has been replaced by Anne Saulnier.