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Posts Tagged ‘Justin Bajan’

The Martin Agency Brings Fenway Home for Benjamin Moore

Even if you hate the Red Sox (as an Orioles fan,I naturally fall into this category), you have to admit that Boston has one hell of a ballpark. Perhaps the most iconic aspect of Fenway is the huge wall in left field known as the Green Monster, which Benjamin Moore imbues with its distinct hue. The Martin Agency is letting fans know that Benjamin Moore is now letting fans take the color home, as part of “The Fenway Collection” in a new campaign.

In a 30-second spot, The Martin Agency shows fans turn a living room wall, fire hydrant, satellite dish, garage door and a playground into their own version of the baseball landmark. Set to the tune of “Dirty Water” by The Standells, the spot lets the color speak for itself, eschewing any dialogue to show the paint used in a variety of inventive ways. As part of the campaign, Benjamin Moore will also be using the paint collection to renovate youth baseball fields. The Martin Agency helped document this in “Bring the Green Monster to Local Fields,” which we’ve included, along with credits, after the jump. Read more

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Kia’s Super Bowl Spot: Models, Metal and Meaty Sandwiches

For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.

What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.

Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.

Update: For a play-by-play on how this spot came to life, see D&G copywriter Justin Bajan’s blog post on Adpulp.

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