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Posts Tagged ‘Justin Barnes’

SapientNitro Launches ‘Move You’ for Lycra

SapientNitro has launched a new brand campaign for Lycra, its first since becoming AOR for the brand.

The global campaign, entitled “Move You,” kicked off with a broadcast spot — which has 60, 30, and 15-second variations — that broke last night in Brazil. Loosely inspired by Victorian-era photographic pioneer Eadweard Muybridge, and directed by Philippe André, the spot shows a woman in different environments encompassing a typical day. She bursts into sudden dance-like movement, with a time-lapse effect creating a trail showing the freedom of movement made possible by Lycra products. It makes for a visually compelling ad which fits with the brand’s message, even if it takes a second to pick up on when first viewing.

The print campaign, shot by acclaimed photographer Rankin, employs a similar approach. Additional aspects of the campaign include “a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.” Read more

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Miller Lite Adds Celebrities to Your Crew

Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

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Sports Gambling Site Breaks into Shampoo Commercial

Ah, male nudity, amirite guys?

As we in the grand ol’ U.S.A. approach the kickoff of football season, the UK is doing the same with their far less manly, less brutal and less exciting version of the game. Yes, domestic soccer season is on its way, and that means it’s time for lads and lasses all over Western Europe to head to their nearest betting parlor and make some bad decisions.

To honor the occasion, betting and gaming brand Ladbrokes along with agency SapientNitro are breaking into other brands’ ads (a la Old Spice) that feature chiseled, toweled men (again, a la Old Spice). Apparently, Ladbrokes’ app will give you a free bet up to £50 (approx. $78 ‘merican) and also give you the opportunity to hit a female model in the face with a soccer ball. Honestly, you don’t need clever creative to get gambling addicts to quickly turn a “free bet” into a huge win for the house, so de-toweling Sky football pundit and former player Chris Kamara will do just fine. Also, that guy yelling “Kammy, shampoo no! Football is on!” is legendary Italian commentator Tiziano Crudeli, just so you know.

Says SapientNitro CCO Malcolm Poynton, “In this campaign we wanted to parody the endless number of ads throughout televised football that use retired sportsmen and women to promote brands, all which take themselves way too seriously.” So, uh, take that, Isaiah Mustafa, we guess. Credits after the jump.

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Here’s How to be Molested by a Flying Justin Bieber

Warning: This spot will either make your day, or it will completely ruin it. This is the kind of ad that will place near the top 5 of everyone’s “Worst Ads of 2011″ list. Hell, it could even make your list of the “Worst Ads of the Decade.” This is the kind of ad that the director (we’re still figuring out credits) either took very seriously while in production, or it took forever to shoot because the director couldn’t stop laughing. It’s simultaneously very creepy and very funny. How would you like this in your portfolio? Would you be overjoyed, or would you die with shame?

Lord knows 14-year-old girls aren’t insecure enough. Listen, little girl, just douse yourself in this perfume, and Justin Bieber will fly into your window to take you in his arms and steal your innocence. Seriously, what the hell? Is a full-length movie that features basically the same plot soon to follow? Justin Bieber’s “Someday” perfume for girls: Because “someday” actually means “right now.”

(h/t Christine)

Update: Despite what commenters are saying, KBS+P was NOT responsible for this spot. We’ve been told it’s from the HOWL Group.  Credits after the jump.

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