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Posts Tagged ‘Justin Booth-Clibborn’

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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What Do Lou Reed and PS4 Have in Common? BBH NY Has the Answer

Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That’s the case with BBH NY’s choice of Lou Reed’s “Perfect Day” in the latest ad that’s part of the ongoing “Greatness Awaits’ campaign for Playstation 4 (Sony also launched a new site to accompany the campaign here).

The song works as the perfect backdrop to the spot, conveying the feeling of a perfect day battling friends in a variety of games. Lou Reed’s classic song’s somber undertones fit perfectly with the onscreen mayhem, while the lyrics suggest that a day of slaughtering each other onscreen can in fact be a perfect day. I would have appreciated hearing the original version of the song, rather than having the actors in the spot sing it, but I guess BBH NY has decided it better underscores the theme of the effort to have the actors speaking the words directly. At any rate, the song choice is admirable and really makes the spot, which also does a pretty good job conveying the possibilities of the system without including any actual gameplay footage. It feels like a big step up from the earlier PS4 work, a more fully-realized conceptualization of the idea behind the campaign. Hopefully, the next time we see an ad for the system though, it will include some gameplay.

If you didn’t already really want a PS4 (you did) you do now. Or at least when it  hits shelves Nov. 15. Credits after the jump.

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Here’s a PlayStation Ad for Winning Stuff Seen in a Different PlayStation Ad

During the NBA Finals last month, PlayStation debuted a new mini-film from BBH NY titled “Greatness Awaits” which featured a wide array of game characters and a whimsical narrator talking sternly to the camera (much like in this 2009 spot BBH NY did for Johnnie Walker). With over 5 million YouTube plays, the big budget ad was hailed as a mild success, falling somewhere between “Hedgehog Reacts to Fart” and “One Direction Crash Barbie’s Party! 1D Dolls Party All Night! OMG !.::Original Video::.

To the untrained eye, it would appear that the spot’s success was owed to its subtle nods to some of PlayStation’s biggest titles paired with the sort of over-the-top visual effects that gamers subsist upon. However, any true gamer knows that the ad’s success is owed predominantly to the elaborate costuming employed, causing PlayStation to make a second ad in order to offer the costumes as prizes of some sort. Yes, it’s an ad for an ad, or “Adception” if you will.

Anyway, gamers can bid of the costumes from the spot using trophy points or something that they earn by being good at video games. Then everyone will play dress-up and have a great time. Learn more at bidforgreatness.com and view credits after the jump.

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LG Wreaks Havoc in Toyland

Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.

The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.

Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”

We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.

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