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Posts Tagged ‘Justin Quagliata’

Lance Reddick Introduces Cree LED Bulbs for Baldwin&


Lance Reddick, who you should know as Lieutenant Daniels on The Wire, takes center stage in Raleigh-based agency Baldwin&‘s new campaign for Cree LED Bulbs, entitled “The Room of Enlightenment.”

The digital campaign features Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself  “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. Read more

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Here Are All the Black People

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Virgin Mobile Manufactures Celebrity Couple

Meet Sarah, a thin leggy blonde and her new dashing, confused beau, Spencer. With their powers combined, they become “Sparah,” Hollywood’s newest celebrity couple. Isn’t this exactly how you’ve always imagined celebrity couples are formed? A talent agent introduces the pair, goes over (in Spencer’s case) cringe-worthy wardrobe malfunctions and hands them the keys to a new SUV and a mansion?

In this case, Virgin Mobile’s latest campaign with Mother NY will actually make Spencer and Sarah into L.A.’s newest “it” couple over the next six months. That’s right, this sociological experiment will actually take place right before our eyes. “Sparah” will appear in commercials, at store openings and public events like Virgin’s Freefest. Celeb obsessed fans can even monitor Sparah’s rise to fame on Virgin’s Facebook page. Confused how this will play out? As the pair’s talent agent (who we’ll hopefully see more of) says, “That’s a tweet. Tweet that shit.” Credits after the jump.

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