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Posts Tagged ‘Justin Timberlake’

McCann Rolls Out More ‘Priceless Surprises’ with Justin Timberlake for Mastercard

McCann has rolled out the latest extension of the “Priceless Surprises” campaign for Mastercard featuring Justin Timberlake surprising card-holding fans, which debuted back in January for the Grammys.

The latest iteration of the campaign comes via an online spot for MasterCard Canada, courtesy of MacLaren McCann, Toronto. In the spot, a fan describes her ideal day with Timberlake, which features mini golf, beer and nachos. Timberlake was taken with her laid-back plans, which he says came across as “really genuine” and decided “I want to hang out with that chick.” So he surprises her while she’s playing mini golf with a friend. The trio finish their round and find a reserved table with beer and nachos. While it’s basically more of the same for the campaign, Canadian fans of Timberlake should get a kick out of it and JT provides the kind of star presence that’s hard to argue with. Read more

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GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

La Comunidad, Justin Timberlake Launch Sauza 901 Tequila

To launch his new premium tequila, Sauza 901, Justin Timberlake teamed up with Miami-based agency La Comunidad and production company Strange Beast to create an online spot entitled “The Journey of Don Sauza.”

La Comunidad came to production company Strange Beast with the challenge of encapsulating the combination of Timberlake’s new premium tequila with brand founder Don Cenobio Sauza‘s tradition; the overarching theme being “Premium Remastered.” To accomplish this, director Piccadilly Curtains employed in-camera projections to surround Timberlake in Sauza’s world. Curtains led a team of over 40 animators to who worked around the clock to bring the projections to life. The final product captured almost everything in-camera.

“I wanted to create a single, installation-type space which was a real-world representation of an ‘exploded’ diary or book, with large screens representing the cover and an array of smaller page-like projection surfaces where Justin could literally become immersed in the knowledge and words contained within,” explains Curtains. He adds that “Justin was instrumental in pulling this whole thing together on the day. He was a real joy to work with. Finding the right path both he and the camera should take around this world and hitting that balance between beautiful abstractions created by the projections and keeping the coherence of such a strong narrative script made for an exciting day.” Stick around for credits after the jump. Read more

Justin Timberlake Stars in ‘Priceless Surprises’ for MasterCard During Grammys

If you were watching the Grammys last night, you might have caught this spot launching Mastercard’s “Priceless Surprises” campaign. The 45 second ad features Grammy-nominee Justin Timberlake surprising a fan by showing up at her door to hang out.

A 30: teaser for the spot rolled out last Friday, debuting the new campaign, ending with Justin ringing one lucky fan’s doorbell. The new spot picks up where the teaser left off, recycling some of the audio from the teaser about how Timberlake is excited about sharing a few moments with a fan. The “Priceless Surprises” recipient reacts about how you’d expect, shouting “Holy fuck!” after opening the door. Timberlake spends some time with his fan, even jamming out with her for a bit while she plays guitar. Obviously, Mastercard couldn’t have picked a more appropriate time to launch this campaign.

“Pricelss Surprises” will continue to roll out as an integrated campaign featuring “social, print, radio, television and digital platforms to inspire cardholders to give, get and share #PricelessSurprises.” Timberlake will stick around to surprise Mastercard holders who use the #PricelessSurprises hashtag, spending a day with a few more lucky winners. Cardholders will be automatically entered for a chance to win a slew of other, lesser prizes, such as trips and concert tickets, when using their Mastercard or tweeting with the #PricelessSurprises hashtag as well. Stick around for the teaser spot after the jump. Read more

Watch as 15 Beyonces Dance in Front of a Mirror

Who is your favorite Beyonce? Is it “Bootylicious” Beyonce? Sasha Fierce? “Crazy in Love” Beyonce? There’s always the more traditional millionaire mogul/super-duper female role model Bey, the one who signed the Pepsi endorsement deal that brought us to this point. In “Mirrors,” which comes to us from 180 LA and features Mrs. Carter’s track, “Grown Woman,” you don’t have to choose a favorite Beyonce, because they are all there for you to admire. The 60-second spot is part of Pepsi’s “Live for Now” campaign.

I’m not sure what Beyonce or Pepsi has to do with the idea of living for now. And Coke tastes much better, had to throw that in there. But Pepsi has been making strides in the music industry, helping to brand popular and upcoming artists to enormous audiences. This spot evokes the Gatorade “Who Got Next” commercial from a few years ago with Michael Jordan playing one-on-one against earlier versions of himself. That was clever and made sense with the brand; this doesn’t, but it’s Beyonce, so everyone will gawk at her on YouTube or their television screens. Maybe they should. #BeyHereNow.

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Justin Timberlake All Night Long? Justin Timberlake All Night Long!

Well, ad guys and gals, after seven long years we finally have a new album from the 21st century equivalent of late ’90s-era Justin Timberlake, Justin Timberlake.

On Tuesday, JT dropped his third full-length solo album, The 20/20 Experience. While it won’t live up the expectations of those who wanted another FutureSex/LoveSounds, 20/20 is still a very enjoyable listen front to back. For those of you who just want to put on some entertaining jams to dance around to with your friends and/or significant other(s), 20/20 will not fail you. You will smile, you will have fun, and if you’re lucky, you might even feel alive again.

To celebrate the triumphant return of His Timberlake-ness, creative team Amy Matheu and Nick Larson of CP+B Miami have created JT All Night Long, a first-of-its-kind digital experience that allows you to listen to JT’s voice on loop while staring into his soulful eyes via a compilation of music video clips. Do you like your JT vindictive and in the midst of revenge sex? Then watching him record himself while getting his lip bit off from the “Cry Me a River” video may be your thing. What about swaggy zoot suit JT? Well, look no further than his buttoned-up self in “Suit and Tie.” Are you kind of a creep who’s into teenagers? Well then, enjoy some clips from old ‘N Sync videos and stay away from me, you fucking weirdo.

In any case, if you want Justin Timberlake all night long, this is the closest you’ll probably come barring an incredibly elaborate and well-planned kidnapping. For your own sake, I’d suggest this.

Did FDL Lose Callaway Golf Biz?

That’s the question we’ve been asking since yesterday after receiving tips regarding the relationship between Callaway Golf and Denver-based agency, Factory Design Labs, specifically that the former has parted ways with the latter.

We went ahead and checked in directly with Callaway to get some confirmation and in turn, a spokesman for the brand told us, “I do not have any comment on the topic at this time.” Draw your own conclusions, but tipsters allege that the Callaway move, coupled with a few other client issues, has resulted in some major cuts at FDL (it appears the Denver Egotist got the same tips at the same time as we did and pretty much posted them verbatim).

If Callaway’s decision to drop Factory Design Labs proves true, thus ends a nearly two-year relationship during which time we saw Justin Timberlake sign on as the brand’s creative director (he’s of course moved on to Bud Light Platinum since then) and work alongside FDL on campaigns like this.

Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Thursday Odds and Ends

-Debra Wurzel, a former managing director at Campbell-Ewald L.A. who also logged time at DDB and Grey during her career, has joined Innocean USA as new business director.

-Meet Bud Light Platinum’s new creative director, Justin Timberlake. link

-Hollywood/Portland-based content creation studio Modus Operandi added creative director Peter “PJ” Yesawich to its roster.

-The American Advertising Federation has announced its 2013 call for entries for its Advertising Hall of Achievement. link

-JWT Brazil is helping out the band AfroReggae while trying to curb the public urination problem during Rio’s annual Carnival with the “Electric Pee” project, which is essentially a special urinal that turns urine into electric energy to keep the AfroReggae’s music and party going. Check out more images and a little description from the effort after the jump.

-Effective Feb. 11, Digitas will take over as Lenovo’s North American media agency. The account will be led out of Digitas Boston.

-Brand activation agency The Marketing Store Worldwide has moved its global headquarters from Lombard, IL to 55 W. Monroe in the heart of Chicago’s Loop.

-With the help of social media, a group of residents in a Berlin apartment complex win a small battle against Coca-Cola. link

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Airtime Envisions an Internet Where You Can Home-Drink with Kurt Russell

In late 2009, a Russian teenager quietly introduced Chatroulette to an unsuspecting Internet. In a few short months, word quickly spread throughout the world that the ability to video chat with random strangers across the globe was now a possibility.

Though a new technology, Chatroulette was a throwback to the dangerous, early days of the Internet–a time when Prodigy and AOL chatrooms were looked upon with fear by the news media and my parents didn’t let me stream 30-second clips from the new Blessed Union of Souls album on Music Boulevard without their presence in the computer room.

As hopeful technophiles wondered aloud what possibilities Chatroulette would bring to the burgeoning landscape of online P2P interaction, a few of the site’s users responded by pulling down their pants and masturbating feverishly, making sure to point their penises at their web cams. Others followed suit, and faster than you can say, “Ugh, what the hell?!?” Chatroulette was 90-percent penises. There were so many penises, in fact, that eventually the only time people would visit Chatroulette was on a drunken dare which would end in viewers shrieking, closing their web browser, hyperventilating, and confirming to others in the room that they had definitely just witnessed a penis on their computer screen.

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