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Posts Tagged ‘Justin Timberlake’

Meet Justin Timberlake, Callaway’s New Creative Director

Hell, if Lady Gaga can do it, why can’t the man who brought sexy back, gave us “Dick in a Box” and played the co-creator of Napster? Also, since he owns a golf course and has been a “staff professional” since 2008, it seems rather appropriate that Justin Timberlake has been named creative director for Callaway Golf, a role that will call for the pop star-turned-actor to oversee the company’s portfolio of brands and market CG’s 2012 RAZR product line. JT is already taking the reins in a new campaign shot on the Vegas Strip starring the Bellagio fountains and Lefty in a behind-the-scenes teaser of which you can see above. Guess that music career resurrection can wait a little bit longer.

‘Digital Death’ Campaign = Bomb?


We’re sure Alicia Keys‘ intentions were good and we know it’s only been a couple of days, but the cash tallied up so far in the “Digital Death” campaign is leading many to already call the effort to raise money for the singer’s AIDS charity a bust. So far, just over $162,000 has been donated, well short of the $1 million goal.

If you need a refresher, the campaign created by TBWA\Chiat\Day NY centers around various celebs (and we use that term loosely for some) including Kim Kardashian, Elijah Wood, Justin Timberlake and Keys herself, who are depriving us of their precious tweets until we fork over money to help the charity reach the million-dollar mark. Vain much? Despite millions upon millions of combined followers, you’d think the goal would be reached rather quickly and effortlessly, but perhaps this proves that these stars aren’t very good appraisers when it comes to their own social network communique.

One commenter named “LB” on a Daily What thread may be clued in to why this isn’t working and sums it up best, saying, “They’ve got it backwards. They should continue updating their social network accounts UNTIL they reach $1 million in donations. Once they hit that goal, as a reward to the world, they should stop posting for a year. Even I would donate to that cause.”

EW.com notes that Stephen Colbert raised $500,000 on his own for Donors Choose just by promising Reddit users that he’d answer their questions if they donated (which he did).  The celebs should take a hint from the faux-pundit, but alas, they’re “dead.”

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