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Posts Tagged ‘JWT’

Bayer Assigns Merck Brands to BBDO and JWT

Bayer_HealthCare_logo

Back in October we broke the news that Bayer, maker of various healthcare products treating everything from headaches to head colds, planned to consolidate its agency work after acquiring rival Merck’s OTC business.

Today the company confirmed the story told in our initial post’s internal Havas memo for AdAge: all of Bayer’s creative work will be handled by WPP’s JWT and Omnicom’s BBDO moving forward.

The AdAge piece also details some internal trade-offs: JWT won Phillips (which was already with Bayer but was previously handed by BBDO) as well as the Merck brands Coppertone and Miralax. BBDO, on the other hand, won Merck’s three top-spending brands: Claritin, Afrin, and Dr. Scholl’s.

Since Bayer already sent its media work to Mediacom in October, the client’s move away from IPG and Publicis is now complete; Havas and PKT handled most of Merck’s products before the acquisition.

The client had no announcements regarding upcoming campaigns.

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JWT New York and Schick Tell Men to Pay Attention to the Hair Down There

Today in Extended Analogy news, a new full-length music video created by JWT New York for Schick warns dudes everywhere* to take better care of “the crib in [their] pants.”

“[It] added a few more inches to the place” is a bold claim, but we do find this message more believable than last year’s Gillette “Kate Upton wants you to groom everything” campaign.

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We Hear: Kit Kat Planning Agency Review?

KitKat

Today in tips that are not likely to be true, someone tells us that Kit Kat has begun a UK agency review that will “probably” go global.

Three reasons we don’t put too much faith in this tip:

1) JWT has been Kit Kat’s AOR for some time (except in the US, where the candy is produced by Hershey rather than Nestle). In fact, just a week ago JWT Amsterdam released the “Give Holland a Break” campaign.

2) The agency’s spot “Break From Gravity,” which hit two years ago, got more attention than any other recent Kit Kat ad.

3) This is now officially the most popular “brand tweet” ever with more than twice as many favorites and nearly twice as many retweets as the 360i Oreo one that you still hear about all the time. And JWT London did it.

That work alone made us devote more of our attention to Kit Kat than we have in years, so there wouldn’t be much reason for the brand to review its creative agency at this point, would there?

UPDATE: we got a “we don’t comment on speculation” from Nestle communications in Europe, and our PR translator tells us that this phrase almost always means that we’re onto something. So JWT might have to defend its business after all.

UPDATE to the update: we got a follow-up from the team this morning to clarify that this rumor is not true. Sorry, MediaPost.

Adam Kerj Named CCO at JWT New York

Adam KerjJust over two months after the announcement that Jeff Benjamin would be transitioning out of his role atop JWT North America’s creative department, the agency has named a new CCO for its New York office.

Adam Kerj joins the agency after serving in the same role for headline-winner 360i (which, coincidentally, just announced the appointment of its own new CCO). Kerj joined the digital shop in May 2012 and recently told Digiday that “there is no such thing as creative genius” while using the same headshot you see here.

The new chief creative spent a decade of his career at Saatchi & Saatchi’s Stockholm office, which he co-founded; prior to that period, he worked in creative positions at Leo Burnett’s Chicago and Denmark locations as well as TBWA Sweden.

Kerj is replacing Matt MacDonald, whose position has been empty since he left last November to help run the AT&T account under BBDO’s David Lubars.

He will report to worldwide CCO Matt Eastwood, and the release tells us that he will work on Macy’s, Johnson & Johnson, Puma, Vonage and Royal Caribbean (among other clients). Eastwood went all out on the quote as well:

“Adam is the ultimate modern communicator. He has achieved sweeping success as a digital pioneer, but has a background rooted in traditional advertising. He is an exceptional creative, a brilliant leader and a great human being. A true global citizen, he has lived and worked around the world, and we are thrilled to have him join our flagship New York office.”

Anyone have anything to add?

Staffing Changes at DigitasLBi Chicago

DLBi-2C-VHere’s a quick round-up of some recent VP-level changes at DigitasLBi Chicago:

  • VP and Group Director of Creative Strategy Shelley Rees joined the agency after a stint at JWT.
  • SVP of Media Aaron Hoiles left Digitas; we have no word on his destination.
  • VP/Group Director of Project Management Charles Chung joined Digitas after serving as senior manager/program director at SapientNitro. He previously held senior project manager positions at Razorfish and Wunderman.

 

CCO Jeff Benjamin Out at JWT

Jeff BenjaminWe can officially confirm a series of tips we received this morning: chief creative officer Jeff Benjamin will soon be former CCO at JWT.

Despite the claims of several tipsters, the agency’s press release holds that Benjamin will leave to launch “a new creative venture” (though we get no specifics on that project).

One source says that Benjamin, who joined JWT from CP+B in 2012, was “very out of place” at the agency from the start. Contrary to prevailing stereotypes, he was more “an indie agency guy than a Mad Man”, and his non-traditional way of doing things (which often included working unusually long hours and calling fellow creatives at odd times) did not sit well with upper management.

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White Castle Serves Up an Agency Review for the First Time Since 2009

white-castle-304Speaking of meats…for the past five years, Ft. Lauderdale’s  Zimmerman has been creative AOR for the iconic White Castle brand. Before 2009, JWT lead all White Castle creative for 15 years.

Now AdAge tells us that White Castle is shopping again.

Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:

“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.

The review comes five months after Grey won the Papa John’s account.

PIVOTSTACK Creates New Ranking Forum for Ad Agencies

Top 50 Ad Agency

A software product is about to become bulletin board fodder for every ad agency in the country. PIVOTSTACK, an “all-in-one productivity software suite,” created a love/hate list for every shop titled, simply, “The Top50 Ad Agencies.”

Half of you have already clicked on the link and moved the website to your second screen, but here’s how it works: “Top50 Ad Agencies is a intriguing way to rank ad, marketing and creative agencies based on their own current online presence.”

So how do you see your agency measuring up? Surely you’re better than “those guys.”

Here are the current top 5 based on social media and PageRank:

  1. Ogilvy & Mather
  2. IDEO
  3. Wieden + Kennedy
  4. JWT
  5. Leo Burnett

Now: is your agency on this list? If not, will you take action to counter your outrage, or will you just take the “meh” approach and disregard it as a very clever way for a company to get your attention? And did we mention that you can add your agency to the database with a few quick clicks?

Enjoy.

Australian Creatives Poke Fun at Your Least Favorite Agency Trends

Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.

Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.

Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like R\GA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”

Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?

If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.

AdPeople Worldwide Signs Former GSD&M GCD to Lead North American Creative

Steve MillerSteve Miller, former group creative director at Austin’s GSD&M, will now be North American ECD for WPP “network agency” AdPeople Worldwide, handling creative solutions for clients like Dell.

Miller worked with some of GSD&M’s biggest clients (BMW, AT&T, etc.) during his ten years there; he most recently led the creative team at health-care focused agency HCB Health. While Miller will stay in Texas for his new position, he hasn’t always been based in Austin. Before moving south, he spent several years with JWT San Francisco on the Sprint account, so he’s not a new face at the WPP table.

According to the release, Miller is digital to the core: his interest in apps and such led him to create his own agency Super Deluxe, which focuses not on creating apps but providing “branded mobile experiences” to clients.

As ECD, Miller will report to AdPeople’s North American MD Simon Hjorth. The move is a return of sorts; as Miller writes:

“I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”

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