TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘JWT’

PIVOTSTACK Creates New Ranking Forum for Ad Agencies

Top 50 Ad Agency

A software product is about to become bulletin board fodder for every ad agency in the country. PIVOTSTACK, an “all-in-one productivity software suite,” created a love/hate list for every shop titled, simply, “The Top50 Ad Agencies.”

Half of you have already clicked on the link and moved the website to your second screen, but here’s how it works: “Top50 Ad Agencies is a intriguing way to rank ad, marketing and creative agencies based on their own current online presence.”

So how do you see your agency measuring up? Surely you’re better than “those guys.”

Here are the current top 5 based on social media and PageRank:

  1. Ogilvy & Mather
  2. IDEO
  3. Wieden + Kennedy
  4. JWT
  5. Leo Burnett

Now: is your agency on this list? If not, will you take action to counter your outrage, or will you just take the “meh” approach and disregard it as a very clever way for a company to get your attention? And did we mention that you can add your agency to the database with a few quick clicks?

Enjoy.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Australian Creatives Poke Fun at Your Least Favorite Agency Trends

Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.

Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.

Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like R\GA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”

Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?

If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.

AdPeople Worldwide Signs Former GSD&M GCD to Lead North American Creative

Steve MillerSteve Miller, former group creative director at Austin’s GSD&M, will now be North American ECD for WPP “network agency” AdPeople Worldwide, handling creative solutions for clients like Dell.

Miller worked with some of GSD&M’s biggest clients (BMW, AT&T, etc.) during his ten years there; he most recently led the creative team at health-care focused agency HCB Health. While Miller will stay in Texas for his new position, he hasn’t always been based in Austin. Before moving south, he spent several years with JWT San Francisco on the Sprint account, so he’s not a new face at the WPP table.

According to the release, Miller is digital to the core: his interest in apps and such led him to create his own agency Super Deluxe, which focuses not on creating apps but providing “branded mobile experiences” to clients.

As ECD, Miller will report to AdPeople’s North American MD Simon Hjorth. The move is a return of sorts; as Miller writes:

“I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”

CCO Matt Eastwood Leaves DDB for JWT

Matt Eastwood

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

Thursday Odds and Ends


ADC will partner with JWT for Portfolio Night All-Stars, which will “elect one young creative from each Portfolio Night location and bring them to New York for a creative competition in August 2014.” link

Nicolas Mejia has left Conill, where he was ACD on the Toyota business, to work on Bud Light for Energy/BBDO

The Association of National Advertisers will acquire the Brand Activation Association as of July 1st. link

Chicago’s Elevate Studios will handle digital for HanesBrands’ direct-to-consumer business. link

The “digital performance advertising” specialists at Criteo hired ad vet Sheila Buckley as head of sales. link

Production pro Doug Cox, who has worked with quite a few agencies, has launched Misfit, “a new kind of post-production shop.” link to homepage

We Are Social Snags Two from JWT and mcgarrybowen

WAS

Today global agency We Are Social announced two new senior hires in its New York office.

Jenn Bader joins the agency from mcgarrybowen to serve as group account director; she’ll oversee accounts including current media darling/jewel in the crown Beats by Dre. After beginning her career as a front-end developer, Bader spent six years at Digitas working on Samsung, TGI Fridays and Kraft Foods before heading to mcgarrybowen, where she oversaw digital/social for Chase and Verizon Wireless.

Craig Stauber will be director of research and insights, reporting to department head Peter Fontana. Stauber most recently spent four years as senior manager of analytics at JWT, where he primarily worked on CPG and financial services accounts. His resume also includes three years spent in the Deutsch New York analytics department.

Managing director Leila Thabet calls the two “…talented, well-versed practitioners in their fields who will provide value to clients and keep the agency on its fast growth trajectory.”

Sparks Grove Hires Agency Vet Russell Heubach as ECD

ECDThe Atlanta-based Sparks Grove agency–itself a division of global consultancy North Highland–has hired Russell Heubach as the newest executive creative director in its New York office.

Heubach brings an extensive agency history to the role: he began his stateside career with stints at The Martin Agency, JWT and DDB before working as creative group head at Australia’s Publicis Mojo and regional ECD for JWT Dubai.

While he held the GCD title at mcgarrybowen in his last full-time in-house position, the past two years include freelance gigs with BBDO, DDB, CP+B, StrawberryFrog and, most recently, McCann Erickson, where he worked on the Verizon and Burger King accounts.

OK, then. As CCO Minsoo Park puts it:

“We are excited that someone with his background and industry recognition chose Sparks Grove. “

Heubach himself fills out the press release, writing:

“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence.”

He certainly has the track record.

Geometry Global Appoints New North American CEO

geometryOur tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.

W+K Names Colleen DeCourcy as Partner

WK_ColleenDeCourcy2_300dpi

Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

Read more

NEXT PAGE >>