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Posts Tagged ‘JWT’

CCO Matt Eastwood Leaves DDB for JWT

Matt Eastwood

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

Thursday Odds and Ends


ADC will partner with JWT for Portfolio Night All-Stars, which will “elect one young creative from each Portfolio Night location and bring them to New York for a creative competition in August 2014.” link

Nicolas Mejia has left Conill, where he was ACD on the Toyota business, to work on Bud Light for Energy/BBDO

The Association of National Advertisers will acquire the Brand Activation Association as of July 1st. link

Chicago’s Elevate Studios will handle digital for HanesBrands’ direct-to-consumer business. link

The “digital performance advertising” specialists at Criteo hired ad vet Sheila Buckley as head of sales. link

Production pro Doug Cox, who has worked with quite a few agencies, has launched Misfit, “a new kind of post-production shop.” link to homepage

We Are Social Snags Two from JWT and mcgarrybowen

WAS

Today global agency We Are Social announced two new senior hires in its New York office.

Jenn Bader joins the agency from mcgarrybowen to serve as group account director; she’ll oversee accounts including current media darling/jewel in the crown Beats by Dre. After beginning her career as a front-end developer, Bader spent six years at Digitas working on Samsung, TGI Fridays and Kraft Foods before heading to mcgarrybowen, where she oversaw digital/social for Chase and Verizon Wireless.

Craig Stauber will be director of research and insights, reporting to department head Peter Fontana. Stauber most recently spent four years as senior manager of analytics at JWT, where he primarily worked on CPG and financial services accounts. His resume also includes three years spent in the Deutsch New York analytics department.

Managing director Leila Thabet calls the two “…talented, well-versed practitioners in their fields who will provide value to clients and keep the agency on its fast growth trajectory.”

Sparks Grove Hires Agency Vet Russell Heubach as ECD

ECDThe Atlanta-based Sparks Grove agency–itself a division of global consultancy North Highland–has hired Russell Heubach as the newest executive creative director in its New York office.

Heubach brings an extensive agency history to the role: he began his stateside career with stints at The Martin Agency, JWT and DDB before working as creative group head at Australia’s Publicis Mojo and regional ECD for JWT Dubai.

While he held the GCD title at mcgarrybowen in his last full-time in-house position, the past two years include freelance gigs with BBDO, DDB, CP+B, StrawberryFrog and, most recently, McCann Erickson, where he worked on the Verizon and Burger King accounts.

OK, then. As CCO Minsoo Park puts it:

“We are excited that someone with his background and industry recognition chose Sparks Grove. “

Heubach himself fills out the press release, writing:

“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence.”

He certainly has the track record.

Geometry Global Appoints New North American CEO

geometryOur tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.

W+K Names Colleen DeCourcy as Partner

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Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

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Film Vets Launch Production Studio Disorderly|Conduct

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Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division.

Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero.

From the release, the principals started the studio to “…collaborate with leading advertising agencies and entertainment brands to create commercial content” directed by ad/entertainment vets who the D|C team spent the last year recruiting.

That lineup’s collective portfolio includes work for Panasonic, Lexus, Playstation, Axe, DirecTV and more as well as episodes of “Glee”, “House” and other shows. These directors have created spots for Weiden & Kennedy, TeamOne, 180, Y&R and JWT.

Polvino says the launch makes sense because “Feature film directors are coming to the space from all arenas” and “Commercial directors in particular are directing material that’s incredibly cinematic”–like the D|C/Global Hue Jeep spot after the jump.

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Huge Hires Tim Nolan as GCD from BBH Labs

8bb4241e6565c9e74627fb8242214606Today we got confirmation that former BBH Labs creative director Tim Nolan is group creative director at Huge as of this week.

We have no official statement or press release (and you didn’t want to read one anyway), but we do have a bit of background: before joining BBH, Nolan worked at JWT for just over a year, contributing to such accounts as Johnson & Johnson.

Prior to the stint at JWT, Nolan worked creative at DUMBO’s HUSH as well as Firstborn and Poke.

J. Walter Thompson Company Is Your New JWT

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The week’s biggest spoiler to date has nothing to do with “Game of Thrones” or “Mad Men.”

Martin Sorrell of WPP dropped an extremely premature bomb during an “executive breakfast” hosted by the Wall Street Journal: JWT will once again become the J. Walter Thompson Company as part of its 150th anniversary “rebranding.”

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