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Posts Tagged ‘Kala Sherman’

Tuesday Odds and Ends

-Marketing communications agency Santy releases “Real Mexican Experience” for El Torito’s 60th anniversary (video above).

-TBWA\Chiat\Day wins creative duties for Nixon Watches. link

-Creative Director Peter McKeon has joined The AV Squad.

-Executive producer Kala Sherman and creative director/composer Dave Wittman have teamed up to launch new music production company Travis + Maude. link

-MPC NY hires Adina Birnbaum as executive producer of color grading. link

-Chelsey Waldman joins Barker as account supervisor.

-No coding experience? No problem. Wingify released an A/B tester for testing clients’ websites. link

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W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN

Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup campaign for ESPN.

The charming 60-second spot, entitled “Time Zone,” examines how the World Cup creates “one time zone,” as the whole world rearranges their schedule to watch the World Cup premiere. “Time Zone” opens and ends in Brazil, stopping over in destinations around the world as everyone prepares for the match. Some have an easier time adjusting to “Brazil time” than others. A businessman in Seattle is seen rushing out of the office while updating his voicemail to reflect that he will be “out of the office for the rest of the afternoon” — an accurate portrayal of kickoff times in the states — while an old woman falls asleep watching the game in Russia and in Japan a group congregates before the sun rises. The spot ends with the tagline, “Every 4 years the world has one time zone,” which is reminiscent of the earlier “Every 4 years the conversation starts again.” This newer spot reflects the heightened anticipation for the World Cup kickoff, which is just over two weeks away. Stick around for credits after the jump. Read more

Dockers Laments the Death of Phone Booths

Draftfcb San Francisco’s ongoing, testosterone-laden “Wear the Pants” campaign for Dockers continues, this time raising the question of how our superheroes will be able to change into their duds once the last phone booth bites the dust. Wait, hasn’t this happened already? Anyhow, agency and brand come up with the most logical conclusion by the end, though we imagine our superheroes, if they existed, would be a bit more fashion-forward by this point. Credits after the jump.

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