The Big Game is almost here and in today’s Q+A with agency folks, we have a nice chat with Tanya LeSieur, who’s spent the last four years serving as director of integrated production at Saatchi & Saatchi L.A. As you’ll read below, he production vet has plenty to say about Super Bowl advertising.
What ads you’re most looking forward to this year?
Hmmmm. This is a hard one. I’m going to play Switzerland on this one and say all of them.
Oh. And our Toyota Superbowl Spot “Wish Granted” [above] produced by Saatchi LA featuring Kaley Cuoco in the first quarter of the game #wishgranted
Is there an advantage or disadvantage to releasing ads to social media ahead of time?
Sure there’s an advantage. It’s already been demonstrated from an analytics perspective that releasing your ads/work (if they are WORTHY of being shared i.e. engaging/funny/smart/ and CONSUMERS ACTUALLY DIG IT) in advance of the “big game” helps to drive metrics/views and creates conversation around your work.