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Posts Tagged ‘Kanye West’

New York Launches Statewide Business Ad Campaign

The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, “The New New York, a Whole New Approach to Business.” And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.

Yes, Robert DeNiro, Spike Lee and Jay-Z are definitely the most New Yorkiest New Yorkers in all of New York-dom. Now, I’m not criticizing BBDO for going with the most obvious choices here. In fact, the spot would probably feel incomplete without DeNiro’s gruff voice and “Empire State of Mind” playing against shots of the New York City skyline. Not including DeNiro and Jay would be like the city of  Chicago shooting a similar spot and not asking Vince Vaughn and Kanye West to take part. Sorry, Chicagoans, but you know that’s what would inevitably happen.

The spot is part of a state-driven $50 million business marketing campaign that, among other things, includes a $5 million contest to redesign the iconic “I ❤ NY” logo. Needless to say, some people in the media aren’t too fond of this initiative. Regardless, it’s a big win for BBDO, whose president and CEO John Osborn says in a statement, “We are a New York state business and have been here for over 100 years. We know what New York has to offer. So we wanted to create a campaign with a pace and energy that captures, celebrates and reinforces the State’s renewed focus on the business community. At the same time we wanted to demonstrate the depth and breadth of business services that New York State offers.”

Visit the campaign’s new website here and view credits for the spot after the jump.
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Friday Odds and Ends

-Havas-owned digital agency Archibald Ingall Stretton hired David Shavrick and Joshua Sacks as executive creative director and general manager, respectively.

-Let’s take a look at the new Digiday. link

-So, what music does Cheil USA’s staff listen to (above)? link

-LinkedIn damages a man’s job situation. link

-If you want to see an infographic about “Facebook Depression,” well look no further. link

-ICANN appears not to give a damn about its critics. link

-Best Buy bites back when it comes to its alleged demise. link

-Yahoo and Sundance have formed an online partnership. link

-Who’s ready for Kanye West‘s new tech company, DONDA? link

 

Monday Odds and Ends

-Gordon Ramsay plugs his new cookware line in a new Kmart spot from PMH (above).

-Netflix drops its Qwikster model. Phew. link

-Who fell victim to the Blackberry service collapse? link

-Facebook wants a bigger role in our daily media consumption. link

-Kanye West has now joined the Occupy Wall St. movement. link

-There will be an Apple employee celebration of Steve Jobs next week. link

 

Art Directors Can Be So Nosy

There’s perhaps nothing more grating at the workplace than having someone constantly stand over your shoulder and monitor your work. Thankfully, a Tumblr photo blog aptly titled “Hovering Art Directors” captures these annoying moments forever. According to the homepage, the HAD site is the product of one Jacqueline Law, who works out of BBH New York. The submission above from AgencyNet in Fort Lauderdale is just one of several that have been posted from around the world (hey look, even Kanye West likes to hover!) in recent days. We can imagine that there are many of you in the industry who feel these folks’ pain.

(h/t JM)

Sprint Induces Seizures with ‘All Together Now’

Sure, this may not send people to the hospital like Kanye West‘s video for “All of the Lights.” But, if you’re hanging out on your office desktop, we recommend watching this new spot from Goodby, Silverstein & Partners on full-screen mode.

It seems that Sprint’s “Now Network” nickname is being dropped (at least in these spots) for “All. Together. Now.” A look at the campaign’s website reveals that Sprint’s Unlimited plan means a sad, blinking pug or a senior citizen smiling with floating balloons behind her. You can even call or text Veatrice to wish her a happy 100th birthday! While the site leans more toward the unlimited calling and texting aspects of the plan, TV spots like “Anthem” are more about viral video capabilities. Isn’t it time you used your HTC EVO to watch more people falling off of tables? Credits and the second spot, “Birthday,” after the jump.

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The Music That Ruled Social Media in 2010

Online music chart website We Are Hunted has released their research for the last half of 2010, showing which artists won the year’s social media battle. Their findings, which measure artists’ “buzzworthiness” over their sales, produced some surprising results.

Oddly enough, British apocalyptic rockers Muse are the most popular band on the internet, which sounds wrong considering Lady Gaga and Kanye West never seemed to leave the public eye last year, and considering Twitter actually had to change its algorithms to stop Justin Bieber from being the top trending subject all day every day. If We Are Hunted’s charts are in any way accurate, how could a band like Muse be the biggest thing online? Well, ReadWriteWeb posed the same question to WAH’s co-founder and CTO Stephen Phillips, who replied, “Because we focus on what people are listening to and talking about, and ignore mainstream press, maybe we are getting a measure of dedicated music fans than the general populace.”

Even so, Phillips agrees that mainstream press does have a lot to do with a new artist gaining buzz. “Pitchfork, Prefix Magazine, NME, Hipster Runoff, Clash Music and Spin can blow up a new artist,” he said in the ReadWriteWeb interview. “If they give coverage, the blogosphere follows.” True, it’s not like those writers at Prefix Magazine ever give that Justin Bieber fellow any coverage.

W+K Teases Nike ‘Black Mamba’ Film

It looks like Kobe Bryant‘s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here),  that’s set to debut in the U.S. and China during NBA All-Star weekend in February.

The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts.  Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.

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Eminem’s Life Story Highlighted in Chiat’s New Grammy Ad

If you’ve seen 8 Mile, you know that life on the streets of Detroit isn’t easy (just look at what happened to BBDO there). Based on the real life story of Marshall Mathers aka Eminem, the film tells the story of a young white kid stuck in poverty who rises above adversity on his way to becoming one of the greatest rappers in history. These days, Eminem is trying to tell a new story with his 2010 album, Recovery. This next chapter follows the world’s most famous rapper as he hits rock bottom due to prescription drug abuse, legal troubles and relationship problems, later redeeming himself through his music and finding himself back on top.

Recovery didn’t quite live up to the expectations of its creator, mainly because it wasn’t that great and because Eminem is now bordering on total irrelevance (2002 might have been the “Eminem Show,” but 2010 belonged to Kanye West). Still, TBWA\Chiat\Day convinced the Grammy folks to buy into Em’s mythology (probably an easy sell considering the success of the agency’s 2010 Grammy effort), with the above spot chronicling the rapper’s life as a series of highs and lows leading up the the 53rd Grammys. As Chiat CD Bob Rayburn tells MTV, “It was important to capture (Eminem’s) struggle.”

The spot is one of three in a campaign that includes a social networking aspect, which allows users to mark milestones on life maps with musical inspiration. Eminem once said at the peak of his popularity, “You think I give a damn about a Grammy?/ A lot of you critics can’t even stomach me, let alone stand me.” Recovery is up for Album of the Year at the Grammys. Gee, you think Emimen gives a damn now?

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