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Posts Tagged ‘Karen Jacobs’

Tuesday Odds and Ends


-After a few years away, Karen Jacobs has rejoined Starcom USA, where she spent a quarter-century and worked on the media side when it was dubbed Leo Burnett Media, as EVP/integrated operations.

-Santa Monica-based prodco Green Dot Films has signed creative studio Minivegas, recently responsible for the interactive portion of W+K’s “Wolfdog” campaign for Old Spice, for live action, animation and VFX projects. link

-InterContinental Hotels Group has named Atlanta-based full-service agency Engauge as AOR for its launch of its EVEN Hotels division. link

-Thanks to Grey and Andrew W.K. for the personal letter and best swag kit we’ve received in a while that promotes the party-rocker becoming the face of Playtex’s “Fresh + Sexy” wipes. Yes, “party hard” indeed, Mr. W.K. (above).

-Interbrand has promoted Fred Burt to the newly created post of managing director of global clients, a newly created while welcoming former Johnson & Johnson global creative director Elan Cole joins the firm as global ECD.

-St. Louis-based design/advertising/promotions agency Paradowski Creative has hired Pat Rosner as director of insights/planning and Annie Kayser as an account manager.

-Hollywood-based digital agency Modus Operandi has acquired mobile strategy-focused firm, Dark Matter. As part of the move, Dark Matter founder Angel Evan assumes the role of partner/head of strategy & analytics for Modus Operandi.

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GSD&M Alums’ New Agency Revealed

Well, that didn’t take long to uncover. A lovely tipster has informed us that the new agency reportedly formed by a group of ex-GSD&M-ers is called Greatest Common Factory. Interestingly though, we don’t see Karen Jacobs or John Trahar‘s names listed or even mentioned on the shop’s Geocities-era-looking site, but at least we know where eight-year GSD&M vet Jonathan Silverstein has ended up.

What is Greatest Common Factory anyways? According to the bio, it’s a “new venture to perfect a new model of advertising.” Why does this sound familiar? Anyhow, the site itself is rather basic, save for bio and a single blog post that reads like a manifesto, but according to the homepage, it’s “built to open a dialogue around how future advertising can flourish.” Let the conversation begin?

We Hear: GSD&M Alums Start New Agency

The rumor mill keeps churning like butter today as the Spy line tells us that three ex-GSD&M-ers—Jonathan Silverstein, John Trahar and Karen Jacobs-who we’ve been told have “all left at earlier times this year,” have started a new agency. Silverstein spent eight years at GSD&M as SVP, group account director, Trahar racked up 14 years of tenure and eventually served as SVP/GCD and Jacobs logged in six as SVP, head of production. Our tipsters’ claims that they may have poached clients from their former employer remain unfounded at this point. Maybe Jacobs’ LinkedIn status (above) gives us a clue (but not really).