-CHI & Partners and director Ed Burns take the “No Mothers Day” pledge in a new PSA for advocacy group, Every Mother Counts (above). Big Spaceship handled web/Facebook app duties. link

-London agency Blue Hive hired former GS&P creative director Karin Onsager-Birch as ECD.

-The Cannes Lions organizers have added more judges to their two new categories, Branded Content & Entertainment and Mobile. link

-Are digital marketing shows getting worse and worse? link

-Some say the world’s largest McDonald’s being built exclusively for the 2012 London Olympics is “a big ad for obesity.” Care to disagree? link

-Target is taking Kindle off the shelves. link

Seven months after taking on an ECD post at McCann NY, Natalie Lam gets some kudos gets some nods from the Art Directors Club by being named jury chair. The Interactive ACD prize will be judged by these folks:

Natalie Lam (jury chair), executive creative director, McCann Erickson, New York, NY, USA
Miguel Calderon, chief executive officer, Grupo W, Saltillo, Coahuila, Mexico
Belen Coca, chief creative officer, La Despensa, Madrid, Spain
Jacob Cohen, founder, Stackhouse, New York, NY, USA
Wade Convay, executive creative director, R/GA, New York, NY, USA
Marta Cutler, partner, writer, Blok Design, Toronto, Ontario, Canada
Daniele Fiandaca, head of innovation, Cheil London, UK
Naoki Ito, chief creative officer, Party, Tokyo, Japan
Mehera O’Brien, director, Miami Ad School, New York, NY, USA
Karin Onsager-Birch, associate reative director, Goodby Silverstein & Partners, San Francisco, CA, USA
Karyn Pascoe, executive creative director, Organic, New York, NY, USA
Steve Persico, copywriter, Leo Burnett Toronto, Ontario, Canada
Malcolm Poynton, chief creative officer, Sapient, London, UK
Jens Schmidt, creative director, Moccu GMBH, Berlin, Germany
Kristina Slade, creative director, AKQA, San Francisco, CA, USA
James Widegren, partner, executive creative director, Your Majesty, New York, NY, USA