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Posts Tagged ‘Kash Sree’

Mother Loses Hershfield to SS+K

It took a few months, but New York/D.C. agency SS+K has finally round a replacement at the CCO position in Bobby Hershfield, who joins after spending the last five-and-a-half years at Mother NY. Hershfield succeeds Kash Sree, who parted ways with SS+K back in March. During his time at Mother, Hershfield served as creative director and eventually GCD on accounts including Target (such as the award-winning “Little Marina” effort), Tanqueray, Sweet ‘n Low and J&J.

In a statement, Hershfield  gushes about both his past and present employers, saying, “Mother is an incredible agency with incredible people, but this simply was an opportunity I couldn’t pass up. I’m so impressed with everything SS+K believes in and wants to accomplish, and in a strange way, I feel all roads just sort of led me right here.”

During his career, the now-SS+K CCO/partner spent time on the account side at Chiat\Day before moving over to the creative department and working at the likes W+K and Ogilvy. As for SS+K, the agency’s client roster includes GM, JCPenney, Pfizer and Kraft.

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Kash Sree Out at SS+K

After just a little over a year, we’ve received confirmation from SS+K that its chief creative officer Kash Sree is no longer with the agency. A spokesperson tells us that the parting was “amicable,” adding, “Kash is a great talent but, a year out, we all realized that our styles are different and best to part ways.”

Sree took over as creative chief at New York/D.C.-based SS+K in January 2011 following a stint as ECD at Pereira & O’Dell. During his brief stay at the former, he oversaw creative for accounts including Kraft’s MiO as well as interactive work for the likes of the AFL-CIO. During his career, the Singapore-born Sree has also worked at the likes of W+K Portland (on Nike among other clients), JWT, Ogilvy London and DDB Sydney. No word yet from SS+K if there are immediate plans to replace Sree, who took over for Marty Cooke at said agency.

SS+K, B-Reel Launch New AFL-CIO Site

Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

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…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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MiO Composes a ‘Liquid Symphony’

Never heard of Kraft’s MiO? Officially, it’s a “liquid water enhancer,” offering six different flavors and color to your H2O experiences. Unofficially, it’s a powder-less, more portable Crystal Light without the Pixie Stick-like dispenser. And, if you’re feeling frisky, you can skip the water altogether and just squirt MiO straight into your mouth for that extra boost of fluid sweetness. Not that AgencySpy, MiO or agency SS+K is suggesting you do that. Makes you curious though, doesn’t it?

This new spot from SS+K finds the often overlooked sophistication of squirting a bottle of artificial sweetener into a glass of water. Honestly, I’m considering picking some MiO up today to give it a test run. Though recent SS+K addition Kash Sree officially joined as CCO in January and oversees the MiO account, the agency would like to note that work on the spot was “already in progress” before he came on board. Credits after the jump.

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Kash Sree Takes CCO Post at SS+K

SS+K has announced that Kash Sree will take on the chief creative officer role at the agency effective tomorrow, Feb. 1. Sree, who will also become the CAA part-owned agency’s seventh partner, did a little agency-hopping back in ’09 if you recall, when he resigned from JWT, dabbled in freelance then eventually signed on as ECD at Pereira & O’Dell.

During his time at the latter shop, Sree worked on accounts including Corona and Lego (check out his most recent work for the latter brand, “Brick Thief,” here). Prior to P&O’D, the London native held top creative posts at BBH and the aforementioned JWT and also had a five-year run at Wieden+Kennedy Portland. During his time at W+K, Sree picked up a Cannes Grand Prix and an Emmy, respectively, for his work on the Nike “Play” and “Move” campaigns. In a statement, the 20-year ad vet, who began his career as a junior AD at Ogilvy London, says of his new employer, “SS+K has always been about engaging people socially at many levels and that opens up fantastic opportunities to creative people like me as well as to clients.” Sree replaces SS+K’s former CCO Marty Cooke, who left last August for RAPP.

Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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