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Posts Tagged ‘Kathy Delaney’

Saatchi Health, Wellness to Operate Under One Name, Add Heartbeat Ideas to the Fold


Well, here’s the “interesting news” that we briefly alluded to last week in our post regarding Ned Russell‘s move up the Publicis Healthcare ladder. First off, 15-year-old, bi-coastal, healthcare-focused digital agency Heartbeat Ideas, which boasts 90 staffers and works with notable pharma clients including Novartis, Pfizer and Sanofi, has aligned with the Saatchi & Saatchi healthcare roster. Now, New York-based Saatchi & Saatchi Health and Saatchi & Saatchi Wellness will operate as one entity under the latter name while Heartbeat will now carry the somewhat long-winded name  of “Heartbeat Ideas, a member of Saatchi & Saatchi Wellness” and “Heartbeat West, a member of Saatchi & Saatchi Wellness.” The combined agencies will still be housed under the Publicis Healthcare Communications Group umbrella.

As far as leadership goes, Heartbeat founder/CEO Bill Drummy will remain at the helm at Heartbeat while joining the leadership team at Saatchi & Saatchi Wellness that also co-managing directors Kathy Delaney (who also retains her role as global CCO at PHCG) and JD Cassidy. In a statement, Drummy says, “For fifteen years, we’ve been on a mission to bring a more effective, digitally-forward approach to healthcare marketing.  By becoming a member of Publicis Groupe and Saatchi & Saatchi Wellness, we now have the opportunity to be a critical ingredient in an entirely new agency formulation for healthcare clients, one that is thoughtfully designed to turn the new realities of the rapidly changing healthcare marketplace to our clients’ advantage.”

On another note, while folks on the Spy line have mentioned  staffing adjustments at S&S Health/Wellness a few times over the past week, we’ve been told otherwise by the PHCG camp. We’ll keep you posted if we hear of any more developments. Update: Sources in the know tell us that there are “some people” who have left the organization, but not because of downsizing and Saatchi Saatchi Wellness is currently hiring.

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Monday Morning Stir


-London-based digital/direct agency MRM Meteorite has appointed SapientNitro alum Andrew Day as creative director.

-M&C Saatchi Stockholm and LG are promoting the latter’s G2 smartphone via banner ads aimed to sway Galaxy/iPhone users (example above). See more banners here.

-Kathy Delaney, global CCO of Saatchi & Saatchi Wellness and Jeremy Perrott, global CCO of McCann Health, have been appointed as the first ever jury presidents for the inaugural Lions Health festival. link

-Delegate registration is now open for the 2014 Dubai Lynx, which takes place March 9-12. link

-Anheuser-Busch is getting sued over allegedly deceptive Beck’s beer labels. link

-CHI London and rehabstudio teamed up to create three mobile games to tie-in with TalkTalk’s TV campaign sponsoring this year’s UK X Factor. link

Monday Odds and Ends

-Laurence Velcoff, former planning director on the Wendy’s account at what is now Publicis Kaplan Thaler, has joined DDB New York as brand planning director.

-Ex-Arnold D.C. VP/ACD Bill Cutter has joined Falls Church, VA-based agency SmithGifford as creative director/art.

-Today co-host Matt Lauer plays a little hide & seek in a new PSA from Campbell-Ewald that’s part of the Ad Council’s “Fatherhood Involvement” initiative (above).

-Elastic/Rock Paper Scissors/a52 alum  Alex Gorodetzki joined bi-coastal creative studio/prodco Logan as director of business development. link

-Pinterest is seeking $2.5 billion valuation. link

-Former Deutsch, Nitro and SapientNitro CCO Kathy Delaney has taken the creative helm at Saatchi & Saatchi Wellness. link; link

-And on this day, Maker’s Mark imbibers surely wept. link

-Our old pal and former TBWA\Chiat\Day creative Rich Siegel talks life as a freelancer and “job security.” link

-Bi-coastal VFX/design/editorial company Poetica signed director Douglas Purver to its roster. link

We Hear: Kathy Delaney Resigns from SapientNitro

We’ve heard from multiple sources that SapientNitro North America chief creative officer Kathy Delaney has resigned from her post and is ready to start her own agency. We’ve received neither confirmation or denial from direct agency sources, but from what our sources say, it’s “a disappointing last chapter for Nitro….. and [its] new owner Sapient, who must be wondering what they got for handing over a reported $50m for the agency.”

Prior to spending four years as CCO at Nitro, Delaney racked up 14 years at Deutsch, where she ultimately ended up as CCO/president. We’re wondering if the Mars move played some part in her decision.