Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Never heard of Kraft’s MiO? Officially, it’s a “liquid water enhancer,” offering six different flavors and color to your H2O experiences. Unofficially, it’s a powder-less, more portable Crystal Light without the Pixie Stick-like dispenser. And, if you’re feeling frisky, you can skip the water altogether and just squirt MiO straight into your mouth for that extra boost of fluid sweetness. Not that AgencySpy, MiO or agency SS+K is suggesting you do that. Makes you curious though, doesn’t it?

This new spot from SS+K finds the often overlooked sophistication of squirting a bottle of artificial sweetener into a glass of water. Honestly, I’m considering picking some MiO up today to give it a test run. Though recent SS+K addition Kash Sree officially joined as CCO in January and oversees the MiO account, the agency would like to note that work on the spot was “already in progress” before he came on board. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.