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Posts Tagged ‘Kelly Muller’

W+K, Sony Focus on the Products

Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.

“Script to Screen” is a bit less…quirky than that offering:

In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.

Since this work is all about the products, we have two product-specific spots after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

The Old Spice Wolfdog Calls it Quits

And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as  a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.

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As We All Figured, Only Dikembe Mutombo Can Save the World

W+K’s ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with just a wag of his finger is still very much involved in humanitarian causes, so who better to help avert the imminent apocalypse promised by the Mayan calendar than old #55.

Yes, this is the basis of a real-time, online 8-bit gaming experience from W+K for Old Spice dubbed “4 1/2 Weeks to Save the World,” which will have our hero embark on weekly globe-trotting missions based on current event and help prolong our lives on this planet. So far, from visiting the game play site alone, we gather that this week, Mutombo must stop Gangnam Style and encourage people to vote–might be a little late on that one–but hell, we’re 100 percent behind this mission. Along the way, we’ve met a Cosby sweater-adorning, intelligent talking bear and other odd characters all while trying to figure how the hell get out of level 1. We must say, though, that regardless of how odd and chaotic this whole campaign is, we’re quite enamored with it thus far and will take it over some of the recent Greg Jennings work any day. Give it a shot here. Credits after the jump.

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Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice

Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,” Muscle Music allows viewers to record their very own percussion-laden jam session after they stream and impressive demo performed by Mr. Terry Crews. But, for those of us who learn better from following directions than button-mashing, Old Spice has provided us with this handy keyboard map:

Sure, it’s just sort of silly and gets a little boring after about a minute of messing around, but realize that this is as much of an ad for W+K, prodco MJZ, VFX company The Mill and Vimeo itself as much as it is for Old Spice. From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

Credits after the jump.

Update: By the way, the Terry Crews has been answering questions following his new Old Spice ad launch on Reddit. Go here for the Q+A.

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