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Posts Tagged ‘Ken Griffey Jr.’

W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman

W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August.

The new spot deals with the hype train surrounding Sherman, as he is constantly bombarded with media discussions of whether or not he is “the best.” “Never Finished” does a good job at finding humor in the situation, aided by a believably exasperated Sherman. The highlight is probably the made for TV biopic, starring Damon Wayans Jr.

Sherman’s roles in ads so far have mostly seen the Seahawks star not taking himself seriously and playing with his public persona. That definitely continues with “Never Finished,” but the schtick is much less over the top than some of his past roles, and the more nuanced characterization fits Sherman well as the spot, more than anything, mocks the media hype that surrounds star players. It makes for an entertaining ad, and Sherman’s most enjoyable performance by far.

The campaign, which runs until October 9th, also includes five additional videos, with special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh and Ken Griffey Jr.
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ESPN Calls on Kennys, J.J Watt for ‘Monday Night Football’ Spot

The end of August means football season, and football season means ads for football audiences, which eventually leads to Super Bowl commercials. But before we go down the rabbit hole of beer spots, Subway ads, and…twins, we have an ESPN commercial promoting the actual games.

W+K New York handled the creative legwork for “It All Comes Down to Monday Night,” which shows Houston Texans defensive end/athletic monster picking up a fumble and thinking about how everyone is watching him on television. For comic relief, he starts to run down a checklist of some people named Kenny who could be watching: Ken Norton Jr., Ken Griffey Jr., Kenny Loggins (who makes a quality cameo). According to ESPN, there will be two more similar spots on the way as the regular season draws closer, so start thinking of celebrities with the same first name who might like to watch football.

Unfortunately, as much as ESPN would like you to believe that it all comes down to Monday night, the truth is that MNF has taken some hits in the ratings over the past few years. These goofy thirty-second spots always play with the same stringy background music, and even if a few of the quips make you smile, they always feel a little dated. Maybe the program could use a tune-up before “It All Comes Down to Monday Night” turns into “Ratings Come Down on Monday Night.”

Cool Kids, Foot Locker Serve Up Fresh Nike Kicks

Just in time for warm weather and the NBA playoffs, Foot Locker and Nike have joined forces to create this animated music video/advertisement that features an exclusive track from Chicago/Detroit-based rap duo, the Cool Kids. Featuring NBA stars Amar’e Stoudemire and Chris Bosh, NFL speedster DeSean Jackson and a guest appearance from recently retired MLB legend Ken Griffey Jr., “Fresh Air” keeps Foot Locker positioned as the “hip” athletic retail store.

The campaign’s website gives an interactive look at Nike’s new Air Max line of athletic shoes. Who knew footwear could look so appetizing when Junior serves them up on a steaming hot platter? Most surprising is Foot Locker, Nike Europe and Peet Kegler’s ability to “get” the Cool Kids’ style of vintage, golden-age hip-hop. Hanging out with your pro athlete buddies has never looked like a more fun summer day activity.