Yes, the mournful music, narrative and visuals in this four-and-a-half-minute clip are parodying Ken Burns‘ epic documentaries, but we can’t help but be reminded of the gang wars sketch from Chappelle’s Show featuring Mos Def instead. This ditty comes to us from writer Ken Grobe, who’s currently the managing editor of Want Magazine but spent three years as a CW during the early aughts at what was then known as Foote Cone Belding and served as a senior copywriter for a couple of years at OgilvyOne among other shops.

We’re thinking this sketch called “Coffee Wars” tries a bit too hard to bust out the funny (Jimmy Kimmel did it better), but the effort isn’t completely wasted and there are some amusing moments. Apparently, San Francisco hipsters and the like really love their cup o’ joe, hence starting a turf war while name-checking the likes of coffee shops like Ritual Roasters and Peet’s.

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