TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Ken Jeong’

Miller Lite Adds Celebrities to Your Crew

Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

Read more

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

Deutsch Adds Yet More Creatives…This Time Going Back to Cali

What would a week be without another Deutsch creative hire announce? The agency has now brought on more creatives in its Los Angeles office to work on the Volkswagen account (are they building some sort of mothership with the biz?) with the hiring of Erwin Federizo and Eric Helin (l-r) as associate creative directors. The duo has been working together since 2008 while at 180LA and while at said agency, worked on campaigns including the Adidas “Fast Don’t Lie” campaign starring hoopsters Dwight Howard, Derrick Rose and comedian Ken Jeong.

If you’re looking for resume, Federizo and Helin both spent time at Wongdoody, now WDCW of course, but also count stints at RPA and TBWA\Chiat\Day on their resume.

Thursday Morning Stir

 

-R/GA opened up shop in Stockholm, with Anders Erlandsson serving as managing director and Kay Hook as ECD.

-The Mill alum Asher Edwards joined MPC LA as executive producer.

-Publicis London co-ECD Tom Ewart has quit the agency. link

-The Hangover‘s Ken Jeong hails disco in a new PSA for the American Heart Association. link

-Facebook is ready to go all 300 on Apple. link

-Happy 100th birthday, IBM. link

 

Dwight Howard, Derrick Rose Get Animated for Adidas

My, how the 180 LA’s “Fast Don’t Lie” campaign for Adidas has grown since the days when we were just getting acquainted to Slim Chin, his Benjamin pile and his pet cheetah.

This time around, Adidas is losing the Ken Jeong cameo and turning to the folks at Stardust to create animated shorts of the campaign’s protagonists, Orlando Magic center Dwight Howard and Chicago Bulls point guard Derrick Rose. The two new spots, directed by Stardust’s Jake Banks and inspired by techniques used on A-Ha’s breakthrough music video for “Take on Me,” find the two NBA All-Stars immersed in a mix of cell animation and live-action footage.

With the way Rose and Howard have been playing this season, both leading their teams into playoff contention with currently the 3rd and 4th respectively ranked clubs in the Eastern Conference, it’s clear Adidas made the right call when deciding which young athletes it would sign to its roster. And, considering Howard’s big personality on and off the court and Rose’s potential to take the Bulls back to their former glory, these two twenty-somethings have the star power to keep the brand’s basketball line competitive for years to come.

Ken Jeong, Dwight Howard Get Beastly in Latest Adidas Ad

They’re baaaaack, folks as NBA star Dwight Howard and actor/comedian Ken Jeong (aka Slim Chin) bust out more of the funny in 180 LA’s latest spot in its “Fast Don’t Lie” effort for Adidas (the music video that kickstarted it all has racked up 1.3 million YouTube views according to the agency). The latest Stacy Wall-directed joint, dubbed “The Beast,” features sky-whips, a pile of Benjamins, a cheetah and of course, the hi-top sneakers that the ad’s promoting. It’s “sing-song time”, people. Credits after the jump.

Read more

180LA Steers Adidas Campaign into the Fast Lane

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More:Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

Read more

Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam

We at AgencySpy know that with the NBA regular season just around the corner and Miami’s big three gearing up to make a title run, you’re probably already being inundated with basketball-related advertising and news. Though it goes against our better judgment to be part of this NBA-fever epidemic and feature two basketball posts in one day, this new spot from Adidas is just too weird to pass up.

Featuring young NBA talents Dwight Howard and Derrick Rose along with comedian Ken Jeong, “Fast Don’t Lie” may be the funniest or most annoying thing you’ve experienced in a while. Sure, seeing Howard pull a Biz Markie impersonation is inherently goofy and worth a few chuckles, but seeing Jeong rolling around on a grand piano and staring strangely at the camera for two minutes takes this ad from silly to kind of unsettling.

Consider this the latest in a series of random Adidas spots attempting to make the company the Old Spice of athletic apparel (as apparently Nike now has the “cool, massive budget” market locked up). Remember Snoop Dogg/Daft Punk Star Wars (which was actually pretty neat)? Well, how about RJ Berger/B.o.B. diner?

More:Cool: Your Dreams of a Star Wars/Adidas Crossover Have Come True