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Posts Tagged ‘Ken Martin’

BLITZ Gets Cheesy for CiCi’s Pizza

BLITZ has a new campaign for CiCi’s Pizza, touting the pizza buffet chain’s recent improvements following the arrival of new CEO Darin Harris last year.

The “Better. Believe It.” campaign acknowledges that the brand “listened to and acted upon its customers’ desire for product improvements.” At the beginning of the spot a CiCi’s manager says, “At CiCi’s pizza, we notice things,” like how a customer named Cristy would always look for the cheesiest slice, so CiCi’s made improvements like a garlic butter crust, more meat toppings and “to see Cristy smile, more real cheese.” Speaking of cheese, the ad ends with the man crooning to Cristy in a reworked version of a certain disco hit.

The ad represents the first broadcast work for CiCi’s by full-service digital agency BLITZ, and is part of a larger brand revitalization effort which aims to “enhance the brand’s engagement with its customers online.” English and Spanish language versions of the ad break on national cable today.

“Everything we’re doing is about improving our relationship with our guests, and their relationship with our food,” said CiCi’s Pizza CEO Darin Harris. “This is just the beginning of our work to improve our food, and our guests will continue to see changes as we pursue our goal to offer ‘Remarkable Products.’”

“CiCi’s is really tapping in to who our guests are and what they want, and this campaign is a reflection of that,” added CiCi’s Chief Marketing Officer Sarah McAloon. “We want to become a guest favorite, so it’s important that we reach out and give guests an opportunity to voice their opinions as we continue to make changes at CiCi’s.” Read more

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Former McCann LA Prez Saidiner Lands at Blitz

Santa Monica-based indie digital agency Blitz has welcomed Cathy Saidiner as its new president. Saidiner, if you remember, held the same title for three-and-a-half years at McCann Erickson’s Los Angeles office. The exec’s position at Blitz, which recently picked up Dole and Vizio business, is a newly created one.

Prior to McCann, Saidiner spent nearly eight years at TBWA\Chiat\Day, assuming roles including global and group account director along the way. The new Blitz prez  has also spent time on the client side as national advertising manager for Nissan’s Infiniti division and in the brand management department at Mars, Inc.. So, one can say her eventual move to Chiat seems rather logical. In her new role, Saidiner will lead client services and oversee brand strategy and delivery.

(Pictured l-r: Ivan Todorov: CEO, Saidiner, Ken Martin: CCO)