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Posts Tagged ‘Kendrick Lamar’

Thursday Morning Stir


-Rainey Kelly Campbell Roalfe/Y&R has launched “Banquet” for Marks & Spencer (video above).

-Mozilla cuts its first brand deals.

-RTO+P, Swarovski advertise with Craigslist “Missed Connections.”

-The majority of Canadians believe ads have some value, according to Advertising Standards Canada’s 2014 Consumer Perspectives on Advertising Report.

-WPP brand strategy and design shop Landor announced the appointment of Stuart Sproule to the new position of president of the North American region.

-According to Grey CEO Michael Houston, “Good leaders should talk less.”

-Taylor Swift channels Kendrick Lamar, Instagram goes nuts.

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R/GA Gets Cam Newton to Scream for Beats

R/GA enlisted Carolina Panthers quarterback Cam Newton in its latest ad for fashion headphones brand Beats, entitled “Straight to the Gym.”

Newton, of course, is no stranger to advertising, having recently appeared in spots for Gatorade and Under Armour (which he can be seen wearing here).

The basic approach of the “Straight to the Gym” is nothing new. “Give up, that’s what they want you to do. Stop, that’s what they want you to do,” says Newton in a voiceover that plays as he puts on a pair of wireless Beats and begins an intense workout. The 60-second spot leans heavily on its soundtrack: Kendrick Lamar‘s guest verse on Jay Rock‘s “Pay For It.” In the ad’s most interesting moment, Newton lets out an agonized scream mid-pullup, driving home the message of the song, and the spot. The ad very much follows in the footsteps of R/GA’s recent ads for the brand showing athletes working out, such as the recent spot celebrating LeBron James’ homecoming, and this ad starring Serena Williams. Maybe it’s time to change up the formula?

Does the North Pole Get 4G?

Last I checked, it’s still December, which means that we’re still going to be bombarded with Christmas ads. Out of the B-Reel camp, there’s a new “Direct Line to Santa” website to promote Verizon Fios that lets shoppers have customizable conversations with their favorite jolly obese man. When he asks what gift you’d like, it may be tempting to type in the dirtiest words you can think of, but then you realize it’s Verizon Fios and Santa doesn’t exist, so who’s the joke really on?

B-Reel houses a strong stable of talent—including Like Crazy director Drake Doremus—and most of their spots attempt to incorporate narrative and/or cool genre elements from features. Tom Malmros, who’s directed fresh commercials for Burger King and Toyota, created this Santa stuff with more of a paint-by-numbers approach.

The site is pretty stale due to some clunky A.I. and awkward pauses, but I did want to see Santa’s response to my wish list. When I asked for a basketball, he told he used to be a baller back in his younger days. I guess even fat guys can be superstars when playing against elves. However, when I asked him for the new Kendrick Lamar CD, he rambled about elves making computers. Not even close, Santa.