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Posts Tagged ‘Kenneth Dodge’

Ignited Guy Says Goodbye, No Bridges Burned in Process

Ladies and gents, meet Kenneth Dodge, who’s gotten the hell out of it after spending six years at bi-coastal agency, Ignited, where he spent many an hour directing and editing the shop’s commercials in-house. Consider Dodge’s farewell video above the antithesis of the letter sent by a certain MEC London staffer back in September. As you can obviously tell, Dodge’s departure, which is due to his need to be closer to his family in Boston, is an amicable one. He sent us a note telling us, “[Ignited] didn’t ask me to make this video, and if they had I would have said no. I just thought it was a good way to say goodbye.” Good luck, friend.

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Meet Robert Roberto Roberto, the ‘World’s Greatest Referee’

Ignited launched a new series of web spots for Konami’s new sports video game, Pro Evolution Soccer 2012. The self-proclaimed “most realistic depiction of the game” has its work cut out for itself, competing in a space long ruled over by EA’s popular FIFA series. So, in order to set PES 12 apart from its competition, Ignited created Robert Roberto Roberto, the “world’s greatest referee.” As a “Robert” myself, I approve of the name selection.

Roberto’s job is not done on the field, as the soccer ref feels compelled to give people red and yellow cards whenever he sees fit and in whatever environment a “foul” is committed. This apparently includes people trying to cheat the 10 items or less line at the grocery store. Maybe it’s just the white beard or being referred to as “the world’s greatest” person in his chosen profession, but Roberto certainly has a Dos Equis “Most Interesting Man in the World” vibe, doesn’t he? In any case, Roberto takes his refereeing job seriously, which Ignited seems to favor over showing little to no PES 12 game play in these spots. Watch two more spots below and view credits after the jump. (Really? Only a yellow card for a nut punch?)

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