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Posts Tagged ‘Kenneth Parks’

DigitasLBi Adds Emilie Vasu as VP, Group Director of Business Development and Marketing

25d8a0fDigitasLBi announced the addition of Emilie Vasu as vice president, group director of business development and marketing today. Vasu will be based in New York and report directly to Chief Marketing Officer Kenneth Parks, starting September 8th.

“Emilie is a highly motivated, collaborative professional with exceptional track record discovering and growing new business and strengthening existing relationships. We’re thrilled to have her join our team,” says Parks.

Vasu arrives at DigitasLBi from JWT, where her departure follows that of Ann Mack in April as well as Monday’s news that CCO Jeff Benjamin will leave the agency for “a new creative venture.” While at JWT, Vasu served as director of business development. During her tenure she “prospected, pitched and won the Google Enterprise and PUMA accounts, and played a key role on the agency’s Global Growth Team, guiding global JWT new business strategies.”

Before JWT, Vasu spent four years at Venables Bell and Partners as account director. While there she oversaw the launch of Intel’s global “Sponsors of Tomorrow” campaign, and worked on accounts including CLEAR, Odwalla, Pacific Gas & Electric, and eBay. She has also served stints at agencies including Goodby Silverstein & Partners, Deutsch New York and OgilvyOne.

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Parks Assumes North American CMO Role at Digitas

Well, no doubt they’ve certainly been on our radar over the past week or so, but this time, it’s not a defection but a promotion at Digitas that’s caught our attention. We’ve received confirmation that Kenneth Parks, currently EVP/executive managing director at the agency who’s working out of its New York office, is assuming the newly created role of Digitas North America chief marketing officer, effective  immediately.

Parks has been with Digitas for the last 15 years give or take, during which time he served as SVP/client relationships & new business for a few years at what was then Modem Media, and subsequently SVP/managing director of Digitas’ Stamford and Atlanta offices. As you’d probably expect from a CMO position, Parks will be responsible for new biz growth as well as marketing strategy.