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Posts Tagged ‘Kenny Loggins’

ESPN Calls on Kennys, J.J Watt for ‘Monday Night Football’ Spot

The end of August means football season, and football season means ads for football audiences, which eventually leads to Super Bowl commercials. But before we go down the rabbit hole of beer spots, Subway ads, and…twins, we have an ESPN commercial promoting the actual games.

W+K New York handled the creative legwork for “It All Comes Down to Monday Night,” which shows Houston Texans defensive end/athletic monster picking up a fumble and thinking about how everyone is watching him on television. For comic relief, he starts to run down a checklist of some people named Kenny who could be watching: Ken Norton Jr., Ken Griffey Jr., Kenny Loggins (who makes a quality cameo). According to ESPN, there will be two more similar spots on the way as the regular season draws closer, so start thinking of celebrities with the same first name who might like to watch football.

Unfortunately, as much as ESPN would like you to believe that it all comes down to Monday night, the truth is that MNF has taken some hits in the ratings over the past few years. These goofy thirty-second spots always play with the same stringy background music, and even if a few of the quips make you smile, they always feel a little dated. Maybe the program could use a tune-up before “It All Comes Down to Monday Night” turns into “Ratings Come Down on Monday Night.”

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Terry Crews Now Invades Other P&G Ads

We guess our pal Isiah Mustafa is on vaca, as Terry Crews takes over once again for Old Spice. Dude is jacked and he’s ready to jet ski into the most mundane of adverts for Procter & Gamble from W+K’s Portland HQ. We thought Kenny Loggins‘ “Danger Zone” was diabolical on its own, but today marks the agency’s first-ever co-branded television advertisements with P&G brands Bounce and Charmin.