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Posts Tagged ‘Keri Zierler’

john st. Raises Up for Lake Huron with ‘Stop the Drop’

Lake Huron’s water level has been below “crisis level” since 1983. This year, the water dropped to the lowest level ever recorded, which can seriously harm the surrounding areas environmentally and economically. To seek a solution, Georgian Bay non-profit Stop the Drop has teamed with WPP-owned, Toronto-based shop john st. for a campaign meant to raise awareness about the issue. People are encouraged to register on stopthedrop.ca. The goal is to get 20,000 registered users by Labor Day (September 2), so Stop the Drop can take the documented support to put pressure on government officials.

To add to the campaign, john st. produced a short video of an event from late June when 2,000 bottles filled with Stop the Drop messages were placed on the shores of Killbear Provincial Park for visitors to read. The message-in-a-bottle trope is a creative method for the nonprofit to reach out to the public without social media. This is social networking, circa the 18th Century, and these sort of unique grassroots projects could help Stop the Drop achieve its goal as September nears.

Credits after the jump.

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John st. Pom-Poms Earth Hour

We’ve covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency’s newest fare, “Earth Hour Cheerspiration,” comes on the heels of a WPP takeover. And even though it’s too early to thumb the corporate acquisition for a change in creativity, ”Cheerspiration,” as you can see in the above video, lacks the off-beat humor we’ve come to expect from john st.

The spot is meant to promote Earth Hour for WWF Canada, when those interested will conserve energy by shutting off all lights for one hour on the night of March 23 (for reference, check out this previous Earth Hour work from TVF and Hot Chip). Associating the unwavering pep of five loud cheerleaders with an important cause seems misguided at best, especially since it’s not easy to understand their hollering and, well, they’re cheerleaders. They’re stereotypically dumb–not saying that’s true–and only likable to jocks and teenage girls who thought Bring It On was a great movie. Not sure what the connection is to Earth Hour–maybe there is no connection? But if that’s the case, then why?

Dare I say it…even couchgating was more entertaining, and that’s been my gold standard of witless advertising. Here’s to hoping for better work next time, john st. Two more “Cheerspiration” spots and credits after the jump.

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