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Posts Tagged ‘Kesal Patel’

Guy Behind ‘Romney & Me’ Lands Gig at Saatchi NY

If the name Kesal Patel doesn’t ring a bell, the techie, as mentioned above, was one of the co-conspirators behind “Romney & Me,” a fun little project from the beginning of this year that let you “Romulate” and see how your wages translate in Mitt Romney‘s world. Too bad that the site appears to be down now, but nonetheless, Patel has moved on since then and has now joined up with Saatchi & Saatchi New York as a creative technologist. From what we’ve been told, he’ll be focusing on the P&G business.

Prior to Saatchi, Patel spent a year as technical lead at BBDO New York, working across accounts including AT&T, FedEx and HBO. During his career, the new Saatchi hire also spent time on the dev/tech side at the likes of Conde Nast and ESPN.

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Mitt Romney and His Taxes Inspire the Ad Community

 

Seeing as Mitt Romney‘s tax returns have got the media’s full attention this week, why not keep with the political theme and highlight a rather timely site that just sprouted up called Romney & Me. If you were ever wondering how your salary translates in the GOP candidate’s world, look no further than this web destination that will do all the calculating for you. For instance, you can learn how long it would take ol’ Mitt to earn your yearly wage, and how much you’d save were you to be taxed at his rate. It’s simple, snarky and just a little side-project from Tim McCormack (a VML ACD/writer), Danny Adrain (BBDO NY art director) and Kesal Patel (BBDO NY techie).