Queen makes for a good video. Whether a drunk Canadian is singing every word of “Bohemian Rhapsody” in the back of a squad car, Cosmopolitan Las Vegas is getting competitive men involved poolside, or Hyundai is encouraging its drivers to free themselves, the classic rock band steps up to every occasion.
In the new Hyundai spot for the i30, Innocean Australia and director Steve Hudson of Hungry Man have created a collage of scenes amounting to the opening lines of Queen’s song “I Want to Break Free.” Showing both work and play, a dreary elevator opening and an exhilarating lake swim, Hyundai inspires its drivers to make the most of their weekends, their summer, and their lives. Even if you’re unfamiliar with the Queen tune, this ad’s mix of landscapes, characters (a weird Australian porcupine?), and scenarios means an engaging 45 seconds.
One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.
From Grey London and Hungry Man UK comes the above PSA for the British Heart Foundation. Fans of violent action movies will immediately recognize the spot’s star as Vinnie Jones, the former Welsh soccer star (and sultry lounge singer) perhaps best known to Americans for his portrayal of “Bullet Tooth Tony” in the 2000 Guy Ritchie film Snatch. The man is an enforcer on the field and on the silver screen.
Perhaps more important than Vinnie Jones’ awesome personal history is how he’s helping save lives in “No Kissing.” Apparently, new breakthroughs in medical science or something have proven that mouth-to-mouth is no longer a necessary component of proper CPR administration. That’s right, easily manipulated lifeguards of the world. You no longer have to engage lip locks to save lives. All you need is some Bee Gees on a boombox, your own two hands, and the silly British version of emergency medical services to ensure your breathless subject stays alive. Listen to Vinnie, it’s “not as hard as it looks.” Credits after the jump.
Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran’s Day in this latest “Hall of Play” inclusion from Deutsch LA. Here, Butler honors a gamer (as well as all the men and women in service) who guys by the handle “TheBigIrish1138″ and happens to be stationed with the U.S. Army in Afghanistan. Yes, there is a sensitive side to the smarmy sap, who we presume will get back to his usual gamer-saluting antics shortly. Credits after the jump.
Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people with handles like @nychus, @motherboop and @legiondragon, Butler now honors someone named DirktheDaring (above). For the next 15 days (through 11/24), we can expect daily salutes from Butler and if you head over to the Playstation Facebook page, you can get a personalized “To Michael” clip sent to you. Perhaps someone was inspired by a certain, award-winning W+K campaign? Who knows, but gaming geeks, this one’s for you. Credits after the jump.
Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRib was not quite back, as some had falsely speculated, at the time. However, now that the word is out that the McRib has, in fact, been officially resurrected as of today, we offer the TV commercial (which aired last November and was only released to media for “archiving purposes” on sites like our sibilng, AdsoftheWorld, months later) for your viewing pleasure. Party on.
The. McRib. Is. Back. Just when you thought it was gone forever, it returns, just like it does every spring (or fall or summer, depending on Mac Doh’s whims) and will continue to until the world ends or until McDonald’s merges with Subway to take over the world. And, you know what? People are going to talk about the McRib around your office. “Did you hear?” someone will ask, eyes wide with eager anticipation, McDonald’s grease-smelling sweat dripping onto your desk. “The McRib. It’s back dude. Just like the Backstreet Boys.” Indeed, it’s back.
But, before you throw over your work desk and “run” your out-of-shape self over to the nearest McRib feeding facility, we should mention that the McRib’s limited run is set to expire on Nov. 14. That gives you three whole weeks to gorge yourself on this 500-calorie combination of boneless patty, pickle slices, onions and BBQ sauce (aka McSlop), so if you want to make it all 21 days, proceed with caution. Last year’s McRib spot by Arnold Worldwide marked the end of a 16-year “hiatus” of the agency doing McRib work for the esteemed fast-food chain. It remains to be seen if the agency will get to launch America’s favorite sandwich again this time around. Credits after the jump.
You know what’s a real thug-ass candy? Sour Patch Kids, that’s what. Know how I know? Because Method Man, the 40-year-old rapper and actor of Wu-Tang Clan and How High fame, made a music video co-starring Sour Patch Kids running around his crib and messing around in his recording studio. If you don’t think teens and young adults can connect with this sort of product/celebrity placement on an emotional level, well, you just don’t get it.
From Mother NY comes the greatest Method Man-related collaboration since he teamed up with Mary J. Blige for the 1995 hit, “I’ll Be There for You/You’re All I Need to Get By.” This new track from Meth, “World Gone Sour (The Lost Kids),” will also be featured in a new Sour Patch Kids video game. However there’s no word as of now as to whether or not it will be featured on Method Man’s new album, The Crystal Meth, expected to be released this year after a string of delays.
To be perfectly honest, I’m amazed that Mother NY got a rap legend like Method Man to be the new spokesperson for this Kraft Foods candy brand, and I applaud Method Man for doing something more child-friendly as his focus is shifting from being a hardened representative of East Coast rap to being a family man. But, as has happened with names like Ice Cube, the target audience for this campaign doesn’t remember 36 Chambers or the impact that album had on the pop music landscape.
So, it’s kind of bittersweet that today’s youth might only think of Method Man as “that Sour Patch Kids guy,” as they probably already think of Ice Cube as “that TBS sitcom guy” or Dr. Dre as “that Dr. Pepper guy.” Admittedly, I saw Ray Charles play live before he passed away, and though I had heard of his impact on music (which was obviously much more significant than any of the aforementioned rappers) and in some way understood it, it was hard not to think of him as “that guy from the Pepsi commercials.” But, at the end of the day, maybe that’s alright. At least a new generation of consumers will know the stars of yesteryear in some way. Credits after the jump.
Has it already been a week since CP+B and VitaminWater became more intimate (no AOR)? My, how time flies, but here’s the second advert in the “You’re Up” campaign for the Coke brand called “Frog.” According to the credits, this spot was created under the leadership of ECD Ari Merkin and even involves the services of a “cognitive anthropologist.” Very ambitious, indeed. See full credits after the jump.
Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.