PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Kevin Drew Davis’

DDB Canada Works Out Ears for Sony

DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots.

The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the intense experience they’ll get from Sony’s products. In practice, this ends up looking a bit creepy, as in “Ear Crunches.” The spot opens on a man as he takes off his cowboy hat and, with the aid of some special effects, begins some vigorous ear crunches. “Ear Workout” (featured after the jump) is more or less the same concept, with each spot ending with the tagline “Get Your Ears Ready” before showing the range of products in Sony’s Hi-Res Audio collection. Strange as the approach may be, it’s refreshing to see audio equipment advertised for sounding good rather than as a fashion accessory worn by celebrity athletes. Still, it would have been nice if DDB Canada could have mixed up the formula a bit more between the two ads.
Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

DDB Canada Appoints Cosmo Campbell as CCO

350e6c1

David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

DigitasLBi Welcomes New Creative Lead in Chicago/SF

morgandiglbiRemember the name Kevin Drew Davis? If not, here’s a refresher: KDD was the creative lead at DigitasLBi’s Chicago and San Francisco, but left the agency last summer. Now, said agency has finally found his replacement in 20-year creative vet, Morgan Carroll, who succeeds Davis in the role EVP/executive creative director of both aforementioned offices. Carroll (pictured), who will officially assume his role on April 21 and will report to DigitasLBi Chicago/SF president, Doug Ryan, joins the agency after spending well over a decade at Deutsch, where he last served as EVP/group creative director on GoDaddy (remember this one?), Microsoft, Degree for Men, etc.

During his career, Carroll (pictured), also held the title of interactive CD at Saatchi & Saatchi, where he was a founding member of its Digital Darwin offshoot, over saw the interactive creative department in NY and worked with clients including P&G and General Mills.

DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

Kevin Drew Davis Takes Creative Helm at DDB Canada

We checked with Kevin Drew Davis himself last week on what his next gig would be after leaving DigitasLBi earlier this month, but didn’t get the full story. Well, now we know as it’s hit the newswires and trades up north that KDD has assumed the newly created position of chief creative officer at DDB Canada. So why the move, Kevin? “DDB Canada has been on my radar for some time,” he says in a statement, adding, “From the senior executive team to its creative leaders, everyone I’ve met has demonstrated an unwavering passion for their work. DDB’s culture is balanced with a tremendous amount of humility and integrity, which is a rare combination. For me, it’s all about the people that surround you.”

As noted, this is the first time a chief creative officer has been appointed to lead all of DDB Canada’s integrated creative departments, which span Toronto, Montreal, Edmonton and Vancouver. Davis will be based in the agency’s Toronto office. In case you forgot, Davis spent two years as ECD for both Digitas San Francisco and Chicago prior to joining DDB Canada and spent several years as global interactive CD at W+K among other notable stints.

Kevin Drew Davis Leaving DigitasLBi

Sources familiar with the matter confirm that Kevin Drew Davis, who has spent nearly two years as executive creative director for both the San Francisco and Chicago offices of what is now DigitasLBi, is leaving “for a post at another agency.” No word yet on what the new gig is, but we’ve reached out to Davis himself, who we’ve been told is leaving DigitasLBi the week of August 12.

KDD joined the agency in fall 2011 after spending 18 months as EVP/group creative director, digital at Draftfcb Chicago. During his career, Davis also spent six years as global interactive CD at W+K on everything from Nike to ESPN to Coca-Cola, served as SVP/director of digital strategy at Publicis Dallas/Seattle and let creative teams at the likes The Richards Group and GSD&M. From what sources tell us, DigitasLBi is seeking a replacement.

Keeler Assumes SVP/Creative Post at DigitasLBi Chicago

After spending barely a year at Ogilvy Chicago, Laura Keeler is shifting gears and moving on to assume the SVP of creative post at Digitas’ Windy City office, where she will lead creative teams on the agency’s Whirlpool and Kao accounts. During her brief stint at O&M, Keeler worked as a creative partner for clients including UPS and SC Johnson corporate. Her new boss, Kevin Drew Davis, who took on the ECD post for Digitas LBi Chicago and San Francisco in fall 2011, says in a statement,  ”Laura is an impressive creative leader with an eye for big ideas. Her strong creative skill set and innovative storytelling makes her a great fit with our people—we’re thrilled to have her onboard to drive our client work to an even higher level.”

During her 20-year ad career, the Chicago native spent well over a decade at JWT, last serving as a senior partner/CD/writer for clients including Illinois Bureau of Tourism, Kimberly-Clark and Macy’s before splitting in 2007 for a gig at Draftfcb. She spent five years in all at the latter agency, leading creative on accounts ranging from Dow and SC Johnson to Nestle and Blue Cross Blue Shield.

Tipsters Were Right: Draftfcb is Indeed Suing Digitas

Crain’s Chicago Business confirms tips that we received about 10 days ago (and which we wish we were able to verify at the agency’s SXSWi party) that a little recruiting violation has compelled Draftfcb to sue Digitas and two former employees, Brooke Skinner and Kevin Drew Davis. Here was the tip we got, verbatim, in the AM on Monday, March 5:

“DRAFTFCB Chicago may file a lawsuit against DIGITAS Chicago.

New head of account planning at Digitas, Brooke Skinner, came from Draft, and has interviewed and made offers to planners at Draft.

As if the non-compete wasn’t obvious, Digitas new HR recruiter, Maureen Murray, just came from Draft, where she used to recruit for account planning.”

While Murray wasn’t mentioned in the Chicago Business report, the trade does state that the Draft complaint indeed stems from the agency’s belief that Skinner and Drew Davis wrongly recruited former colleagues after joining Digitas. Let the Windy City riff-raff commence. We’re trying to get some sort of comment from DFCB if possible, but in the meantime, read the Crain pub’s full report here.

Update: Well, Draftfcb’s statement to us is the same one they gave Chicago Business. In case you didn’t have the patience to scroll down to the bottom of that piece, here you go: “It is against company policy to discuss specifics around any pending litigation. We will say that if former employees violate non-solicitation agreements that they had willfully signed we will take the necessary steps to enforce those agreements.”

‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman

Yes, Kevin Drew Davis Has Joined Digitas

So, the damn Word doc that Digitas sent us has a shitty extension and therefore, it’s not downloadable. So, we’ll just tell you that, yes, Kevin Drew Davis has officially joined the Publicis Groupe agency as expected. We believe he’s taking on the title of executive creative director but we’ll update you momentarily. If you can’t recall our Wednesday post about Davis (and who can blame you, it’s Advertising Week after all), here’s your quick refresher: He resigned from Draftfcb Chicago after spending 18 months as EVP/group creative director. Prior to Draft, Davis led creative teams at Wieden + Kennedy, The Richards Group and GSD&M.

Update: Davis himself emailed us and confirmed that he’s now an ECD at Digitas and will start on Tuesday. He will have four GCD’s reporting to him and will be responsible for accounts across the Chicago office including MillerCoors, P&G and Whirlpool. Mazel Tov.

NEXT PAGE >>