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Posts Tagged ‘Kevin Fitzgerald’

McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

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Monday Morning Stir

-According to a new IAB report, internet ad revenues in Q1 2013 set a new high at $9.6 billion. link

-Former B-Reel/W+K Portland producer Arrow Kruse has been appointed by RSA to lead the prodco’s Branded Content, Digital and Entertainment division. link

-BBDO Proximity Minneapolis has followed its Skippy peanut butter and MN Health Insurance wins this year by being named ad agency for the soon-to-be-launched Berkshire Hathaway HomeServices real estate brokerage network.

-The Cannes Lions crew is rolling out China Day (on June 18 specifically) during this year’s Festival. link

-Draftfcb Cape Town and Egg Films director Kevin Fitzgerald teamed up to create the above spot for the Toyota Land Cruiser.

-New York-based prodco Harpoon Pictures has signed director Patricia Riggen to its roster for commercial representation.

Tuesday Odds and Ends

 

-Ad folks including Lori Senecal and Jimmy Smith do a fashion shoot for Forbes. link

-Expedia offers its own “Vacation Deprivation” study. Coincidence? link

-Organic picked up digital AOR duties for Quaker Oats brands including Quaker Oats, Quaker Chewy Granola, and Quaker Rice Cakes.

-AKQA CEO Tom Bedecarre has some folks up in arms with a tweet (above).  link

-L.A.-based prodco Boxer Films added director Kevin Fitzgerald to its roster.

-The “ad contrarian” himself, Bob Hoffman, takes on the new Pepsi campaign. link

-Pittsburgh-based MARC USA hired Chris Heitmann and Chris Pointon as EVP/chief innovation officer and SVP/marketing technology, respectively.

-Panera Bread tapped Cramer-Krasselt as its new creative AOR. link

-Starcom alum Amy Bickers joined Austin-based firm Umbel as director of agency solutions. link