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Posts Tagged ‘Kevin Jordan’

Draftfcb NY Soundtracks Jamaican Bobsled Team

Yesterday we brought news of Draftfcb New York’s case study for the Jamaica Tourist Board. Well, that agency is feelin’ the rhythm and has just released a song for the Jamaican bobsled team, called, appropriately enough, “The Bobsled Song.”

The song was written by Sidney Mills and Jon Notar, “according to the shape and length of the actual race track” at Sochi, in order to act as a soundtrack to Jamaica’s run. What’s more, the song’s lyrics sync up perfectly with the lefts, rights, and straightaways of the course. This is best illustrated in the fun, mostly 8-bit video game style music video above. (Anyone else wish this game was real?) Everybody loves Jamaica’s bobsled team, thanks to Cool Runnings, and now there’s one more reason to watch Jamaica compete at Sochi. This Sunday, head on over to bobsledsong.com, tune in for the first heat at 11:15 AM, and the second heat at 12:45 PM, and play “The Bobsled Song” when Jamaica starts their run. Or follow @VisitJamaicaNow on Twitter for updates on when team Jamaica runs. It’s bobsled time. Stick around for credits after the jump. Read more

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Draftfcb NY Releases Jamaica Tourist Board Case Study

Back in 2012, the Jamaica Tourist Board decided to stick with Draftfcb New York (who started work for them all the way back in 1991) for five years following a competitive review.

That decision seems to have paid off, as Draftcb just released a case study for the Jamaica Tourist Board, and the results are pretty irie. The agency’s recent campaign for Jamaica Tourist Board, which included setting up a the world’s largest stress ball in Times Square this past November, brought results including a 423% increase in Facebook daily impressions, 1,264% increase in Facebook engagement. Draftfcb spends the ending of the 2 minute video interviewing New Yorker’s who are clearly still stressed out. Maybe they need to take the advice of the Tourist Board’s Christopher Dobson, and “come down to the beautiful, warm island of Jamaica,” where they have more efficient means of relaxation. Credits after the jump.

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Thursday Odds and Ends

 

 

-DDB Chicago has welcomed Leo Burnett alum Paul Dain as SVP/senior account director on McDonald’s.

-Recently installed Draftfcb NY group creative director Kevin Jordan talks shop. link

-Have you checked out Tribal Worldwide’s Feedie app? Dammit, it’s for a good cause. Dammit (above).  link

-New York-based audio house SuperExploder has signed composer Peter Fish for commercial representation.

-Can Blackberry be saved by its co-founders? link

-North Carolina-based High Tide Creative has nabbed AOR duties for human/animal health brand, TyraTech.

-Shakira and T-Mobile, you say? link

Draftfcb NY Welcomes Florio Along with Jordan as GCD

A week after announcing the hiring of BBDO NY alum Kevin Jordan as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO  Javi Campopiano revealed that the agency has brought on Renata Florio as a fellow GCD. The newest hire, who indulged us in a Super Bowl quickfire Q+A this year, most recently served as CCO at Grey Group’s Hispanic agency unit, Wing. We’re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano’s note below to find our more about the pair if interested.

“Hi all,

You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.

Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)

Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including  BBDO, StrawberryFrog, Saatchi & Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&G.

So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.

More to come soon.

Javi”

 

Tuesday Odds and Ends

-Swiffer has quickly 86′d and apologized for a recent print ad that depicts WWII cultural icon “Rosie the Riveter” as a maid. link

-VFX company Framestore has officially opened its doors in Culver City, CA. The new operation will be led by creative director Aron Hjartarson, senior flame/VFX supervisor Alex Thomas , EP Kati Haberstock, head of CG (LA) Ben West and producer, Mary Nockles.

-Kevin Jordan, former creative director at BBDO on AT&T and once ACD at what was Euro RSCG on “The Most Interesting Man in the World” campaign for Dos Equis, has now joined up with Draftfcb NY as group creative director. As GCD at DFCB NY, Jordan will focus on the agency’s Amtrak, Nivea and FDA (anti-smoking) accounts.

-DDB NY has created a pro-bono PSA campaign for The Partnership at Drugfree.org called “Damaged Circuits” (above).

-Bi-coastal post house NO6 has merged with London/NY-based Peepshow Post Productions. link

-R/GA has unveiled an infographic comparing government leaders’ social media action to their action on gun control. link

-Facebook has tapped Frank Gehry to design its new 100,000 square-feet, two-floor NYC office space. link

All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot

If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to actually promote anything other than pop-culture nostalgia.

BBDO New York and GE teamed up for the sixty-second spot, which premiered on Thanksgiving and was directed by Jonathan Dayton and Valerie Faris, the husband/wife duo who helmed feature films such as Little Miss Sunshine as well as several music videos including Smashing Pumpkins’ “Tonight, Tonight.” The pitch itself is clever: famous machines looking for new, powerful machines that will make the world better. If we were to grade the effort, we’d have to say incomplete. What are these revolutionary machines? Do they look any different? How will they make the world a better place? Will they cost less than the retail price of an iPhone?

Regardless, sci-fi geeks across the country won’t be able to hide their vinegar strokes. Star Trek fanatics will appreciate a Data sighting. Props on including K.I.T.T. as well, but GE needs to follow up this style-over-substance spot with something concrete—a fridge, a washer, anything that isn’t swiped from an 80’s TV show. The knockoff Avicii soundtrack is pretty fresh, though. All that’s missing is some Hasselhoff. Credits after the jump.

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GE Releases Olympics Campaign, ‘GE Works’

Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animals) is expected to be watched by 1 billion people worldwide. In other words, if a bunch of doves get torched during the lighting of the Olympic Cauldron, it will be very, very awkward.

Similar to the competing athletes, the games are an opportunity for brands to internationally showcase their abilities in a myriad of ways. GE, owner of United States Olympics TV broadcaster NBC, is no exception. Over the weekend, GE is launching three TV spots as part of the brand’s “GE Works” campaign by BBDO NY. The first spot, “Measure” (above), is an anthemic decree by the brand that highlights how GE’s advanced imaging technology helps athletes learn more about their bodies. However, the other two spots take a turn for the emotional.

Though “Homerton” is just one of many Olympics spots we’re expecting will feature babies and children, it doesn’t lessen the impact of seeing a helpless little infant with medical abnormalities. The games are a time for triumphing over life’s challenges and, of course, the resulting emotional impact. Those who intend to watch an lot of Olympic competition over the next few weeks should come prepared with tissues, a tub of ice cream, and a copy of Harry and the Hendersons to watch when it gets to be a little too overwhelming. Watch the third spot, “Darius,” that follows a young baseball player with heart defects, and view credits after the jump.

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