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Posts Tagged ‘Kevin Love’

Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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ESPN, W+K Go Back to Roots in Latest ‘This Is SportsCenter’ Installment

After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the “This Is SportsCenter” series so popular, employing humorous situations in the network’s Bristol HQ.

The spot, “Double Double,” stars Minnesota Timberwolves star Kevin Love as the guy responsible for pushing the coffee cart that keeps the SportsCenter crew caffeinated (UCLA mascot Joe Bruin can also be seen in the spot). This is an important job, because, as anchor Scott Van Pelt says, the SportsCenter crew relies “pretty heavily on the coffee cart” to keep going throughout the day. Love’s specialty is making “the best double-double,” which is two double espressos. Host Stan Verrett swears by Kevin’s double-doubles. In fact, he’s a little too fond of them. He requests another double-double from Love while he still has his two espressos in-hand, but Kevin says “I think maybe you should slow down.” Verrett continues to hound Love for more espresso as the spot goes on, with Kevin responsibly telling him he should just get through his show. At some point Love must have given in, and the results on Stan Verrett‘s show are pretty funny, as well as startling to co-host Neil Everett.

It’s a return to form for W+K, who play to their strengths with “Double Double.” The strategy seen here has worked for the “This Is Sportscenter” series in the past, and “Double Double” is the best SportsCenter spot in recent memory, with a good setup and comedic payoff thanks to Love and Verrett’s delivery. Let’s hope agency and brand continue sticking with what works in the future. Credits after the jump. Read more

Thursday Odds and Ends

-Digitas, one-half of Team Sprint, of course, is promoting the wireless carrier’s partnership with Twitter and the NBA during tonight’s Finals with the help of Minnesota Timbervolves star, Kevin Love (above).

-It looks like Lou Reed has recovered enough from his recent liver transplant to take center stage at Grey’s seventh annual Legends of Music Seminar at Cannes. link

-Speaking of Cannes, the idea engineers at SapientNitro will return with more nifty infographics to capture this year’s event. Here’s a pre-Cannes graphic to tide you over for now.

-And in final Cannes-related items today, Clear Channel Outdoor has unveiled details about its #canvasforcreativity social media campaign that launches on June 16 at the Festival. link

-Just in time for Father’s Day, GSD&M’s Field Guide to Manhood book for Barbasol has launched on Amazon. link

-One positive about the U.S. Airways/American Airlines merger? More legroom. link

-MRY has developed a social media campaign for Visa called #GoInSix. Video here and Twitpics here and here.

Gold Medal-Winning Hoopsters Star in BBDO’s Latest Foot Locker Ads

Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.

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