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Posts Tagged ‘Kevin R. Smith’

Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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D&G Formally Introduces New Kia, Carl’s Jr./Hardees Creatives

David & Goliath has welcomed more creatives to El Segundo, CA as the agency’s hired Kevin R. Smith and Phil Covitz as creative director and ACD/art director, respectively.

Smith joins D&G from Saatchi & Saatchi’s Team One, where he spent eight years, moved up from art director to ACD and worked on retail and brand campaigns for, you guessed it, Lexus North America. Prior to Team One, Smith spent a couple of years each as an art director at BDDO and Fallon’s Minneapolis offices. Now at D&G, Smith will serve as creative director on Kia.

As for Covitz, we’re wondering what took D&G so long to introduce him as his name’s already been attached to that Carl’s Jr. ad starring a jetskiing Olivia Munn and Kareem Abdul-Jabbar. Anyhow, as ACD at David & Goliath, Covitz’s other client assignments include Hardees (of course) and the California Lottery.

Smith and Covitz’s new boss, D&G ECD Colin Jeffrey, says the pair shares a mentality that “fits right into our Brave culture.”  We’ll take his word for it.